On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.
Article
| Apr 4, 2024
Chart
| Apr 4, 2024
Source: NielsenIQ
Chart
| Apr 4, 2024
Source: NielsenIQ
In a by-now familiar story, these banks must promptly address deficiencies identified in their BaaS partnerships.
Article
| Apr 3, 2024
Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.
Article
| Apr 3, 2024
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Article
| Apr 3, 2024
Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.
Article
| Apr 3, 2024
Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.
Report
| Apr 3, 2024
TikTok remains Gen Zers’ preferred social network in terms of time spent, but its growth is hitting a wall. That’s natural, given the enormous amount of time they’re already spending on the app.
Article
| Apr 3, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.
Report
| Apr 2, 2024
Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast.
Article
| Apr 2, 2024
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Article
| Apr 2, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 2, 2024
Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.
Article
| Apr 2, 2024
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Article
| Apr 2, 2024
Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).
Article
| Apr 2, 2024
YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.
Article
| Apr 2, 2024
Chart
| Apr 2, 2024
Source: EMARKETER
Chart
| Apr 2, 2024
Source: EMARKETER
Chart
| Apr 2, 2024
Source: EMARKETER
Chart
| Apr 2, 2024
Source: EMARKETER
We argue where the merchants have a point—and where the deal gives them a win
Article
| Apr 1, 2024
As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.
Article
| Apr 1, 2024