Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
Chart
| Dec 7, 2023
Source: Amazon Web Services (AWS); Access Partnership
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Nov 16, 2023
Source: Intrum
Adults ages 55 to 64 spend more time than any other generation on Facebook, signaling the platform is still where baby boomers feel the most comfortable. They’re also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media.
Article
| Feb 5, 2024
The oldest age cohort (55 to 64) noticeably underindexed in this form of content consumption, at 83.1%, and is the only grouping that still favors broadcast TV over streaming video. Smart TV ownership shot well past the 50% mark this year. More than half of respondents (55.3%) owned a smart TV in H1 2023, up from 51.5% last year and 39.3% in H1 2019.
Report
| Oct 30, 2023
That trend may be a result of Temu’s presence on Facebook, where we forecast consumers ages 55 to 64 spend an average of 25 minutes a day (more than any other age group). Consumers ages 59 and older were the most loyal, placing about six orders over 12 months, twice as many as Gen Z shoppers ages 18 to 26, per Attain.
Article
| Feb 6, 2024
Consumers ages 59 and older were also the most loyal, placing about six orders over 12 months, twice as many as Gen Z consumers ages 18 to 26. The lesson: Baby boomers can be engaged via social media, but you have to know where to find them. Consumers ages 55 to 64 spend an average of 25 minutes a day on Facebook, more than any other age group, per our June 2023 forecast.
Article
| Feb 12, 2024
Chart
| Oct 30, 2023
Source: Bizrate Insights; Insider Intelligence
Younger generations are embracing digital platforms to manage adult responsibilities, while older ones are still weighing the value of digitization.
Report
| Dec 11, 2023
Some 88.2% of the 16-to-24 age bracket streamed audio versus just 64.6% of the 55-to-64 age group; 81.3% of low-income respondents streamed audio versus 85.5% of those with high incomes; and 76.6% of rural respondents did so versus 85.0% of their urban counterparts. Country Highlights. Indonesia Insights. Smart devices in Indonesia experienced an adoption growth spurt over the past three years.
Report
| Oct 20, 2022
Forecasts
| Oct 20, 2022
Source: eMarketer
On-demand/streaming service viewership saw high penetration rates across demographics—including age groups, income levels, and household locations (urban, suburban, and rural). Gen Zers led adoption with a penetration rate of 98.2% for ages 16 to 24. Only one age cohort was below the 90% mark, ages 55 to 64, with 88.2% penetration. Total listenership of digital audio formats fell YoY.
Report
| Oct 30, 2023
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.
Article
| Apr 17, 2024
Chart
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
By 2025, US adults ages 55 to 64 will average 3:47 per day watching linear TV, and those 65 and older will watch for 4:32 per day. We don’t currently break out CTV time spent by age, but with the time decrease for linear TV, it’s likely that older viewers are shifting to streaming and social video. The healthcare and pharma industry spends more on search than on display ads.
Report
| Sep 29, 2023
Time spent with broadcast TV averaged 1 hour, 53 minutes (1:53) per day—fueled largely by older residents; in the 55-to-64 age bracket, 94.1% were live TV viewers. Respondents at both ends of the age spectrum were less likely to watch programs via catch-up.
Report
| Oct 21, 2021
Prominent placement of BNPL offerings in stores will also help expand the user base to draw in consumers who make fewer purchases online, such as the typical Walmart consumer who is in the 55-to-64 age range. According to Deloitte’s 2021 Pre-Thanksgiving Pulse Survey, 30% of respondents plan to use BNPL to stretch their holiday budgets, compared with 35% who will use credit cards.
Article
| Dec 21, 2021
Broadcast TV viewing actually increased YoY among respondents ages 16 to 34, and those living in the suburbs. But the champion TV viewers were those ages 55 to 64; as in 2020, 100.0% of this cohort had recently viewed live TV. Time spent with broadcast TV was an average 1:51 per day—a 6 minute decline YoY.
Report
| Oct 21, 2021