elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| May 17, 2023
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| May 15, 2023
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| May 12, 2023
The world’s biggest ad agency is going all in on AI with Nvidia’s help. Hands-on with Google’s new Search Generative Experience. Adobe, Google, and more add AI features as martech landscape prepares to be upended. ChatGPT plug-ins will transform how consumers interact with brands online. Yesterday’s Chart of the Day: Secure the bag.
Article
| May 30, 2023
Retail media: how ad agencies decide where to spend in an increasingly crowded space. Retail Media Ad Spending Forecast H1 2023. Kroger partners with Disney for latest retail media enhancement. 5 retail media networks worth watching. Yesterday’s Chart of the Day: AI and mighty.
Article
| Apr 20, 2023
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Article
| May 5, 2023
The federal government has set its sights on the advertising industry’s data collection practices, suing ad agencies for actions that many consider to be common practice. These actions came under particular scrutiny after the revoking of Roe v. Wade, when advertising data was used by law enforcement to charge women seeking abortion care.
Article
| Oct 14, 2022
Automakers, historically large advertising spenders, have instead put their money behind customer experience, prompting sweeping changes at ad agencies. Layoffs have hit nearly every sector touched by advertising, even as US employment rises overall. Big Tech companies had a series of brutal earnings reports that prompted Snap, Meta, Netflix, and others to begin layoffs.
Article
| Aug 18, 2022
Reddit has been doubling down on brand safety, ramping up its ad capabilities, and courting ad agencies in anticipation of going public soon. And it’s worked: We estimate Reddit’s US ad revenues rose 89.0% last year. Increasing users’ time spent on the platform and the number of subreddits that a user is exposed to makes Reddit’s recent investments in advertising even more attractive.
Article
| Feb 25, 2022
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Nov 16, 2022
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Oct 4, 2022
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Sep 9, 2022
The trend: Networks, ad agencies, third-party vendors, and others are making investments and testing strategies in an effort to resolve the current chaos around advertising measurement, especially in the video space.
Article
| Apr 14, 2022
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Jan 12, 2023
Ad agencies will be some of the first impacted by native generative AI tools from Google and Meta. Changes in agency responsibility as a result of ad tech updates isn’t new, said Dhruv Grewal, PhD, professor of ecommerce and marketing at Babson College.
Article
| May 8, 2023
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Mar 15, 2023
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Article
| Mar 27, 2023
In October, Geico laid off a “sizable” portion of its marketing department and parted ways with long-time ad agency Horizon Media. Spending fell 7.6% from $1.87 billion to $1.73 billion at Progressive and decreased 26.9% to under $1 billion at Allstate. State Farm spending dropped from $1.07 billion to $1.01 billion. Why is this happening?
Article
| Mar 27, 2023
It’s part of the company’s strategy to attract more ad dollars; it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation for the upcoming season.
Article
| Aug 23, 2022
Purpose is more likely to be a tiebreaker, according to Drew Train, co-founder and CEO of Oberland, which bills itself as a purpose-driven advertising agency. “If you’ve got a cause partnership on your box and your competitor doesn’t, and you taste pretty much the same and your price is the same, it might break the tie,” Train said. Worker well-being is consumers’ biggest concern.
Article
| Jun 9, 2022
As the tech develops and sees more widespread adoption, there could also be an effect on creative ad agencies, which could lose a significant share of spending to generative AI.
Article
| Apr 24, 2023
Media groups and ad agencies are encouraging their clients to devote a greater portion of their ad budgets to minorities, with some agencies such as Omnicom launching networks to identify and support diverse content creators.
Article
| Feb 25, 2022
Additionally, top ad agencies like GroupM and Omnicom have not advised clients to pull back TikTok spending, per Financial Times reporting. Shrugging it off: TikTok’s still-strong user growth and positive perception among younger people means brands can feel relatively confident that they won’t face any backlash for advertising on the app.
Article
| Apr 10, 2023
There are three potential outcomes, according to November 2022 research from Deloitte commissioned by the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), and the Coalition for Innovative Media Measurement (CIMM):. We end up with one primary currency.
Article
| Apr 19, 2023
The future of ad-dependent work: Publishing joins several industries feeling the burn of the ad downturn, from tech giants like Meta to ad agencies themselves.
Article
| Sep 1, 2022