Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.
Article
| Nov 23, 2022
Close to half of US adults believe widespread use of driverless cars would be bad for society. Meanwhile, 26% think it’d be good for autonomous vehicles to rule the roads, and 29% aren’t sure.
Article
| Apr 26, 2022
For the first time, Insider Intelligence forecasts digital advertising spending for five industries in France: retail, consumer packaged goods (CPG), auto, financial services, and travel. Digital ad spending is growing strongly in France this year. This Analyst Take gives a closer look at these inaugural forecasts.
Article
| Sep 19, 2022
Article
| Nov 4, 2021
On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Jun 2, 2023
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
Audio
| Jul 8, 2022
Audio
| Mar 2, 2023
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
Article
| Oct 28, 2021
On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.
Audio
| Jan 7, 2022
The travel industry includes airlines, cruises, accommodations, tourism boards, destination marketing organizations, travel bureaus, country clubs, OTAs, travel agents, travel websites, visitor centers, car rental companies, and leisure and unmanaged business travel.
Report
| Oct 13, 2023
Grocery is the largest retail category (excluding auto and fuel). Its offline sales are much larger than any of the other major ecommerce categories. While most grocery sales will continue to occur offline, the steady uptick of online sales will bring billions of dollars into the ecommerce market in the coming years.
Article
| Jan 10, 2024
Affirm recently partnered with an eyewear retailer, for example, and Klarna partnered with a B2B car-rental company. Greater acceptance. BNPL debit cards and partnerships like Affirm’s with Walmart have made it easier to use BNPL in stores. What’s next? All of these drivers will boost BNPL’s growth throughout 2024.
Article
| Jan 5, 2024
Property and casualty (P&C) insurers’ bottom lines are being hit by rising claims costs, belt-tightening consumers, and emerging risks that further complicate underwriting. They need to mine new pockets of growth while reversing negative trends in their core lines of home and auto.
Article
| May 15, 2023
On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.
Audio
| Apr 17, 2023
Intel is planning for its future as a key EV chip supplier: A $19B investment in Germany brings it closer to a burgeoning automotive industry looking to pivot into EVs in the next decade.
Article
| Mar 16, 2022
Ford looks to become more competitive against Tesla: Ford creates a dedicated EV division while maintaining gas-powered cash cows, highlighting the need for massive changes in the automotive industry.
Article
| Mar 3, 2022
Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.
Article
| Mar 17, 2023
Tesla’s ship-now-fix-later approach to car production is bad news for car safety: A litany of EV recalls reveals passenger safety faults that are fixable by software as an afterthought.
Article
| Feb 4, 2022
Telematics is becoming the norm in US auto insurance as drivers increasingly agree to being monitored in exchange for lower premiums.
Article
| Jan 18, 2022
Most drivers will be connected in their cars within four years. By 2026, nearly three-fourths of the US population aged 14+ (72.3% of licensed drivers) will be driving a connected car.
Article
| Nov 7, 2022
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
Article
| Mar 22, 2022
Of the 10 biggest digital retailers in the US, Carvana will see by far the fastest ecommerce sales growth this year. The online car dealer is poised to increase sales by 50.0% to hit $19.11 billion in 2022. This speedy growth will blow past Target’s 22.3% bump and Apple’s 22.0% boost.
Article
| Mar 1, 2022
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
Audio
| Apr 8, 2022
On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
Audio
| Jun 24, 2022
In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).
Article
| Apr 11, 2022