Chart
| Feb 3, 2022
Source: Ascend2
Chart
| Feb 3, 2022
Source: Ascend2
US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
Article
| Sep 22, 2023
Traditional B2B marketing strategies no longer resonate as well with buyers, who now expect a consumer buying experience. Digital advertising helped B2B companies adjust quickly to this new behavior, and advertisers and marketers turned to proven B2C digital tactics to attract prospects.
Report
| Sep 19, 2022
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
Chart
| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Chart
| Oct 17, 2023
Source: Ascend2; Zoominfo
Go further: For more information on the B2B marketing landscape, including changes in buying behavior and customer experience, read our report, B2B Marketing Trends to Watch for in 2023.
Article
| Dec 12, 2022
But even without those threats, B2B marketing represents a vein of ad revenues that are somewhat untapped by Google, and are a place Microsoft can squeeze in to establish a claim. There’s clearly demand for AI in marketing. Last August, a Salesforce survey found that around 90% of marketers were using AI to automate customer interactions or for data integration.
Article
| Mar 7, 2023
Our take: B2B marketing is a safe bet for LinkedIn’s new push into advertising. LinkedIn is wise to try and turn its power users into on-platform marketers, especially since the ad downturn may make larger brands wary of trying new ad channels.
Article
| Dec 2, 2022
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Article
| Sep 5, 2023
As a result, LinkedIn will continue to be a large part of B2B marketing budgets; B2B ad spending on the platform will grow 29.7% YoY in 2022, slowing to 21.9% in 2024. By then, LinkedIn’s ad revenues will grow 22.5% YoY, the fourth highest rate for US social media platforms, behind only TikTok, Snapchat, and Reddit.
Article
| Sep 20, 2022
Traditional B2B marketing strategies no longer resonate as well with buyers,” said Voss. “They expect a consumer-like buying experience.”. That shift is playing out in the top three marketing tactics B2B marketers are focused on:. Personalized content and offers. Customer loyalty programs. Virtual events and webinars.
Article
| Oct 17, 2022
Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 16 years, he has been building tech brands and marketing programs that people love. Moderator:. Marissa Coslov is vice president of business development at eMarketer.
Video
| Nov 30, 2021
Healthcare and pharma marketers will spend nearly $1.4 billion on digital B2B marketing efforts in 2022. B2B spending in 2022 will account for 8.7% of the vertical’s total digital ad spending.
Article
| Aug 29, 2022
Healthcare and pharma marketers will spend nearly $1.4 billion on digital B2B marketing efforts in 2022. B2B spending in 2022 will account for 8.7% of the vertical’s total digital ad spending. B2B Spending Aimed at Doctors Goes Digital. B2B is a major consideration for companies trying to get their latest drugs and medical devices in front of the right doctors.
Report
| Aug 24, 2022
Marketers will spend nearly $1.6 billion on digital B2B marketing efforts in 2023. We expect that to grow to $1.77 billion in 2024. Search is still the most effective channel to reach consumers and patients who need answers to medical or care services questions. Healthcare and pharma marketers will spend $10.0 billion on search in 2023 and $10.9 billion in 2024.
Article
| Jan 12, 2023