Baby boomers shop on Temu more than twice as often as Gen Zs, according to Attain data as reported by Bloomberg. 4. Instacart. Why: Using its retail media data, Instacart is helping its advertising clients expand their reach and achieve more precise targeting on Google ads, Feger said. “It’s a really smart retail media play.”. What’s interesting:.
Article
| Feb 2, 2024
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
Article
| Jun 9, 2023
Yeah, I can attest to my mom who is squarely in Boomer territory, loves Temu. She's a big baker and she loves to order all of her different little baking supplies and gidgets and gadgets off of Temu. So she's definitely proving them right. Sara Lebow:. Mom, if you're listening to this, I want you to know I would never accuse you of being a Boomer.
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| Jan 31, 2024
Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.
Report
| Jun 23, 2023
Baby boomers are the only generation in the US that watches cable TV in significant numbers.
Article
| Oct 26, 2021
In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z’s figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.
Article
| Feb 2, 2023
About half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.
Article
| Oct 26, 2022
Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.
Article
| Jan 24, 2023
Across generations, retirement is the No. 1 investing goal in the US. That said, Gen Z is far more likely to focus on getting rich or learning to invest than older age groups. While 81% of baby boomer investors have their eye on retirement—no surprise as they approach that milestone—just 35% of Gen Z investors consider it their main priority.
Article
| May 10, 2022
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
Article
| Oct 13, 2022
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
Article
| Oct 19, 2022
This number declines with every generation—27% of millennials and 12% of baby boomers say the same. To view the full forecast, click here. They don’t know where to start, and it feels like a big research undertaking.
Report
| Mar 28, 2024
However just 6% of baby boomers and seniors felt the same. Key takeaways: While the average US consumer keeps bank accounts between 16 and 18 years, they also cite the “hassle” of switching accounts as a motivator behind their loyalty.
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| Dec 15, 2023
Article
| Nov 23, 2021
On average, 37.4% of millennials and Gen Zers say social media helps them become aware of a bank’s products and services, versus just 16.5% on average for Gen Xers and baby boomers. Most ads are minimally effective in building brand awareness among younger consumers.
Article
| Dec 4, 2023
Thirty-nine percent of Gen Zers say they’ll pay for returns versus just 22% of baby boomers, per November 2022 Metapack data. Managing the costs: Providing free returns can be quite expensive for retailers—total US retail return volume will reach $913.57 billion this year, with most returns (72.7%) coming from non-ecommerce retail, per our forecast.
Article
| Dec 14, 2023
Millennials are the biggest users of CTV, followed by Gen Z, Gen X, and baby boomers, per our forecast. The millennial audience is nearly twice as large as the boomer audience. By contrast, boomers are the largest viewing group for traditional TV, followed by Gen X, millennials, and Gen Z. This demographic mix clearly favors CTV and accounts for much of the spending shift from TV.
Report
| Jun 1, 2023
On social media, younger shoppers are far more likely to trust brands and influencers, while older shoppers prefer retailers. Just 9% of baby boomers worldwide follow and buy from accounts run by influencers, compared with more than 40% of Gen Zers and millennials.
Article
| Sep 12, 2022
Millennials (31.3%), Gen Xers (20.2%), and baby boomers (12.1%) all use social media for health-specific reasons far less frequently. They also see social media as an outlet to discuss their health conditions with others.
Report
| Aug 3, 2023
Many brands on TikTok have even begun to turn to influencers from the Gen X and baby boomer generations to help distill their messages. With the threat of a TikTok ban waning in the UK, marketers should continue allocating spend to the platform. The UK banned TikTok from all government devices earlier this year.
Report
| Jul 25, 2023
Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.
Audio
| Jan 9, 2024
Those adoption rates are significantly lower than younger generations, yet higher than baby boomers. Gen Xers are thoughtful about how they use social media for healthcare purposes. They view social media as a health information resource, but they don’t rely on it.
Report
| Oct 12, 2023
More than two-thirds (68%) of baby boomers and 64% of Gen Xers will use credit cards, compared with 44% of Gen Z shoppers. Credit card providers have beefed up their rewards offerings ahead of the holidays to capture this volume. American Express added rewards redemption at Amazon checkout for its cash-back cardholders.
Article
| Nov 27, 2023
For example, 71% of Gen Zers and millennials would consider buying life or health insurance through a fitness app, versus just 38% of Gen Xers and boomers, per an October 2022 Majesco survey.
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| Jun 22, 2023
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| Nov 1, 2021
Source: eMarketer