On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.
Audio
| Dec 19, 2023
However, Porsche continued branding efforts around its luxury collectible NFTs, despite a very niche market consisting of Web3 enthusiasts who can afford to purchase expensive digital art. Broader metaverse adoption is still low. Consumer interest in virtual goods and services has declined sharply over the past year. Most (59%) respondents to our latest ecommerce survey expressed no interest.
Report
| Mar 22, 2023
When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you.
Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.
Article
| Dec 15, 2023
But even AI makes some marketing tasks, even though it makes some marketing tasks easy, it carries risks on the back end, Chris Cosec, founder and CEO of Gallup Branding saying there's going to be more and more misinformation and that's going to create a further erosion of trust. How are brands going to really build trust?
Audio
| Feb 22, 2024
Roku and The Coca-Cola Co. are using shoppable media to target consumers at home during the holidays, while Saks Fifth Avenue and Dior are celebrating 70 years of partnership with a first-of-its-kind ecommerce pop-up. Plus, Uber is leveraging the “Real Housewives” franchise to build up its ad business.
Article
| Dec 11, 2023
Brand marketing. Social media accounts are the voice of the brand. Generative AI can help businesses speed up and automate content development, allowing social media managers more time for strategic planning. Creative development. Generative AI allows agencies to deliver images and text for social media more efficiently.
Report
| Mar 20, 2023
Mobile will offer more monetization opportunities than console or desktop/laptop gaming, such as interstitial ads, brand marketing via in-game events, and branded goods. In contrast, console and PC gaming rely largely on subscriptions and discrete purchases. Other gaming opportunities for marketers include static surface advertising and real-time events like sports games.
Report
| Apr 21, 2023
Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here’s how some of the biggest brand mascots are building buzz.
Article
| Dec 5, 2023
Chart
| Oct 11, 2022
Source: VIOOH; MTM
Chart
| Aug 30, 2022
Source: Transmission
Chart
| Jan 19, 2022
Source: FINITE; 93x
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
Article
| Nov 30, 2023
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
Article
| Nov 30, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
Audio
| Nov 29, 2023
Co-branding could bring more consumers and patients into both ecosystems. Sources. Bain & Company. Centers for Disease Control and Prevention (CDC). CVS Health. Definitive Healthcare. Grand View Research. Health Tech Nerds. Humana. Insider. Kaiser Permanente. KFF. Kroger Health. Merritt Hawkins. Morgan Stanley. Morning Consult. National Institutes of Health (NIH). Oak Street Health. PatientPop.
Report
| Jun 2, 2023
It's the branding that's new. Suzy Davidkhanian:. Well, in that event, it's the dynamic, what Carina was saying around it's smarter and it understands what's happening and can tie things together. Kind of like how if you talk to Google Home and you're like, what's the weather? You don't have to ask every time, what's the weather in New York?
Audio
| Feb 21, 2024
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
Drive mobile app adoption with branding campaigns promoting exclusive benefits. Apps are the connective tissue for cross-channel shopping journeys that drive loyalty. Apple’s disruption of the mobile app install market should compel retailers to try different marketing tactics to drive adoption. Experiment with TikTok marketing to ride the social commerce trend.
Report
| Feb 28, 2023
Consumer packaged goods (CPG) brands have attempted to break into D2C ecommerce in recent years, to varying degrees of success. How can they avoid unprofitable strategies and develop a viable D2C ecommerce channel?
Report
| Jun 5, 2023
This has been true since the Quest 2 was first released under the Oculus branding in late 2020—and even in Q4 2022, following a cost hike and the release of the competitively priced Pico 4. Meta will release several new Quest models over the next two years. Quest 2’s successor, Quest 3, will arrive later this year, according to a February report by the Verge.
Report
| Apr 13, 2023
Moreover, only 9% of YouTube users said they weren’t sure if they’d used Shorts—indicating YouTube has done a good job of branding the format with its users. However, Shorts are a departure from YouTube’s horizontal long-form videos, the number of ad options is few, and creators haven’t fully committed. TikTok still has a scroll-time advantage.
Report
| Apr 28, 2023
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Article
| Nov 9, 2023
But I also think that this company has been one of the clumsiest and most impulsive in terms of how it approaches streaming business, in terms of branding, in terms of content investments, in terms of decisions made to cut movies that were already made, and just a lot of whiplash shutting down CNN+. Right down the line, this company has, I think, taken a lot of missteps.
Audio
| Nov 28, 2023
Chart
| Dec 6, 2023
Source: WARC
The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Report
| May 11, 2023