Using that same AI to create advertisements could be a brand safety risk. The same risks hold for Meta, which has had trust issues. With AI legal questions hanging in the air, brands using Meta’s tools may put themselves at risk for litigation. And the risks go deeper.

Repeated scandals have also caused consumer mistrust and brand safety concerns. Meta has tried to rebuild those bridges via more transparent privacy rules and tools that let advertisers avoid being displayed alongside sensitive subjects, but there’s still a long way to go; in a March survey from Cheetah Digital, 63% of respondents said they’d like to buy from brands that don’t advertise on Facebook.

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

Brands have a lot more to gain with more scaled campaigns with a cohesive message that appeals to mass shopper segments without resorting to discounts. In-store retail media should emphasize branding first. The format boasts massive scale, contextual relevance, brand safety, and incremental reach for hard-to-reach audiences.

On sites where everyone from politicians to platform owners are sharing misinformation, that creates liability for advertisers’ brand safety. What should advertisers take away from this? AI is here to stay. Tech writer Brian Morrissey described the future of AI in The Rebooting, saying, “In the best scenario, we will become super-empowered and even more barriers to media creation will be eliminated.

Brand-safe or brand danger? In light of Twitter's feud with Musk, Zatko’s allegations have added new uncertainties for advertisers who are worried about brand safety and bot activity. Advertisers are concerned that Twitter's work on critical issues, like developing safety controls that may prevent brand ads from appearing alongside harmful content, is being stalled by the Musk drama.

TikTok Pulse can help solve some of the challenges with targeting and brand safety on TikTok. TikTok Pulse ads can meet brand safety requirements, as they’re shown among a selection of verified content curated by TikTok. And as behavioral targeting becomes increasingly difficult, contextual ad solutions can provide another outlet for brands to reach potential customers.

An increased need for brand safety. According to Lehrfeld, retail media is a brand-safe solution where advertisers don’t have to worry about the environment the ad will be placed in or how the data will be collected. The need for a full-funnel solution. Retail media provides brands with multiple ways to connect with consumers from the top of the funnel to the bottom. Watch the full session now.

The news: TikTok briefed reporters (including ours) on its live shopping and other commerce plans, new brand safety tools, contextual targeting, and the importance of the creator economy. Blake Chandlee, TikTok’s president of global business solutions, also revealed that the app currently has hundreds of thousands of SMB [small and mid-size business] advertisers, and that it “want[s] millions.”.

Repeated scandals have also caused consumer mistrust and brand safety concerns. Meta has tried to rebuild those bridges via more transparent privacy rules and tools that let advertisers avoid being displayed alongside sensitive subjects, but there’s still a long way to go—in a March survey from Cheetah Digital, 63% of respondents said they’d like to buy from brands that don’t advertise on Facebook.

There are several solutions in-market to address challenges in inventory quality, ad fraud, and brand safety. Some experts believe that with continued advancements, programmatic display ad spending might start to redistribute back into the open exchange. Identity Resolution Is Both the No. 1 Challenge and No. 1 Opportunity.

If the deal does go through, Twitter will be in the hands of someone who has professed to be anti-advertising and against content moderation that creates a sense of brand safety. The platform could eventually find a more innovative means to monetize itself, some of which Musk has hinted at—but it’s less likely to involve ad innovation.

Meta’s losses are also a result of increased privacy measures, reduced overall ad spend, and brand safety concerns, according to our analyst Paul Briggs. What does this mean? Social media ad spend is in a cooling period across the board, but not all platforms or regions are facing the same degree of stress.

The edit button is a big win for users, but it poses brand safety concerns. At launch, the current version of a tweet can be embedded, but not previous iterations from its version history. Critics fear that an edit option may be used to propagate false information or to change a tweet that has already been widely shared into a different message. Commerce Updates. Twitter Introduces Location Spotlight.

Digital video can offer optimized measurement, but brand safety remains a big issue. Advertisers should also ensure the type and length of a video ad comports with the surrounding content—a 3-minute midroll ad in a short YouTube video wouldn’t be well received, for example.

Dealing with influencers directly may give brands more control. eMarketer expects spending on influencer marketing in the US to hit $4.99 billion in 2022 with strong growth going forward, and the bulk of this activity will be on mobile. Marketers should establish long-term partnerships with creators who are aligned with their brand values to ensure authenticity and mitigate brand safety concerns.

Brands can take a page from lululemon athletica’s playbook and hold a dupe swap to show consumers what they’ve been missing or use social media to give a behind-the-scenes look at how a product is made. Other strategies include leaning into secondhand and adding less expensive alternatives.

But Pinterest’s intentional repositioning as a “positive place on the internet,” per Ready, helped it take the top spot in our Digital Trust Benchmark last year and establish itself as a brand-safe environment for advertisers.

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

One of the reasons that a lot of these brands left, and probably the biggest reason that many of these brands left, was due to brand safety. They were concerned about the loosening of content moderation controls on the platform. And I think in recent months, the risk assessment really moved from the platform to the person in charge.

The new product is potentially more brand safe than standard TikTok ads, and opens up an entirely new audience of older, more traditional media consumers to both TikTok and advertisers. Feeding TikTok’s potential: The platform has played with unique feeds, introducing a STEM feed back in March. A publisher-specific feed could be next.

Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.

Brands press pause on advertising: Various advertisers including GM, Audi, Pfizer, General Mills, Volkswagen, and Interpublic Group have paused advertising on Twitter. Twitter needs to double-down on advertising to pay off the various debts used for Musk’s acquisition. The social network is proving to be an unnecessarily risky venue for ads in a down economy.

TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.