Chart
| Jan 1, 2024
Source: Insider Intelligence | eMarketer
Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.
Article
| Mar 8, 2022
Article
| Mar 5, 2022
US-China conflict over chips intensifies: AMD and Nvidia stocks plunge on reports of new government sales restrictions of chips to China and Russia. US chipmakers could be forced to abandon potential sales.
Article
| Sep 2, 2022
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Audio
| Jan 9, 2024
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Feb 16, 2024
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Feb 22, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
Audio
| Nov 29, 2023
ES: Mounting tensions between Russia and Ukraine could leave necessary chip components in short supply: The region produces neon and palladium, which could further choke chip supplies if unavailable.
Article
| Feb 15, 2022
Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.
Article
| Mar 1, 2022
Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.
Article
| Feb 28, 2022
The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.
Article
| Feb 28, 2022
Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.
Article
| Mar 1, 2022
Report
| Oct 21, 2021
Report
| Oct 21, 2021
Report
| Oct 21, 2021
On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.
Audio
| Mar 10, 2022
Hear how Amazon is changing how we think about payments. For "In Other News," we discuss Visa and Mastercard suspending their services in Russia and what Klarna's losses mean for the company. Tune in to the discussion with our analyst David Morris.
Audio
| Mar 15, 2022
Just as agencies came to terms with the pandemic wave, they were forced to contend with the war in Ukraine, ongoing supply chain disruptions, global political polarization and unrest, soaring inflation, and concerns of a recession
Article
| Sep 29, 2022
Report
| Oct 21, 2021
Social commerce has yet to reach its potential in the UK. Social buying is still on the rise—and there is plenty of headroom to grow spend.
Report
| Dec 1, 2023
The biggest leaps will come in Southeast Asia and Central and Eastern Europe. The sheer size of China’s ecommerce market means its world-leading ecommerce share of total retail always skews the figures. Indonesia and South Korea are also abnormally high in this metric. For context, ecommerce’s share of total retail in the non-Asia-Pacific regions of the world will be about 13.0%.
Report
| Feb 21, 2023
Forecasts
| May 5, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 5, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: EMARKETER Forecast