I mean, I would've taken the billion one if it counted kids in school that are just playing because the school's telling them to play. But I'll go with the 400. Bill Fisher:. 410. Okay, 1.5 billion. That's the number of people who watched the 2022 World Cup final.
Audio
| Feb 26, 2024
But all age groups have a sizable share, even young children and teenagers who watch freely available videos in many school curriculums. The ranking of top VOD platforms in Canada remains unchanged. It’s been that way since Netflix made the SVOD category legitimate and since YouTube made AVOD an effective ad channel. Our latest forecasts show:.
Report
| Nov 17, 2023
Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.
Article
| Feb 12, 2024
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| Oct 3, 2022
Source: eMarketer; Insider Intelligence
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| Feb 5, 2022
Source: eMarketer
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| Feb 1, 2022
Source: eMarketer; Insider Intelligence
Plus, to be honest, we know from a lot of different research that kids influence households. So understanding who the kids in the household are to try and get their attention is also a win. Marcus Johnson:. Right. Because even if you're not selling directly to kids, just to kids, they are already starting to influence household purchases.
Audio
| Aug 18, 2023
I mean, I would say millennials aren't so much the children of the internet as Gen Z are, but they're babysat by the internet. And so they were able to embrace a lot of these new novelties like Venmo and Cash App. And so that translated into high rates of digital wallet adoption.
Audio
| Jan 23, 2024
There are guides for cooks, for kids, or even for people who are always cold. But what’s behind the sudden onslaught of uber-specific guides? They’re the perfect affiliate marketing tool. Readers are likely already in-market, looking to gift guides for recommendations or inspiration.
Article
| Dec 5, 2023
The “The Sopranos” turns 25 this year, and the “mob wife” look—big hair, fur coats, animal prints, and lots of gold jewelry—is back and trending on TikTok.
Article
| Feb 5, 2024
Which is cute if you think about when you were a kid and you had to. You loved making those little cards for everyone. And the most popular candy, are you ready for this? Is the conversation hearts. Evelyn Mitchell-Wolf:. Those are really nasty but they're fun. Suzy Davidkhanian:. And the heart shaped boxes of chocolates.
Audio
| Feb 9, 2024
In eight of the past 10 quarterly surveys, shoppers ages 35 to 54 have been the demographic most likely to buy clothing online—likely thanks to a combination of greater disposable income and the fact that many are also buying for children and spouses. Differences in category purchases by generation are driven by different life stages.
Report
| Jan 31, 2024
Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.
Article
| Dec 7, 2021
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
Article
| Apr 29, 2022
The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.
Article
| Jan 24, 2024
Millennials, on the other hand, have been slower at entering this life stage and are less eager to have children. The biggest delay to their homeownership goals, at 23.4%, was insufficient income—almost 10 percentage points higher than home prices. Over 40% believe they can only afford homes under $100,000, and another 39.5% want homes under $200,000.
Article
| Nov 27, 2023
Apple's mixed reality headset, Peloton's content hub on TikTok, and how one kid just completed Tetris for the first time. That's why it's a big deal. Join me for this episode. We have three people all on the digital advertising and media desk. All senior analysts. We start with Evelyn Mitchell-Wolf, based in Virginia. Evelyn Mitchell-Wolf:. Hello everyone. Nice to see you. Marcus Johnson:.
Audio
| Jan 12, 2024
For example, a beer brand wouldn’t want to advertise next to content targeting children, both because it could hurt the company’s reputation and because it’s a waste of the brand’s ad dollars. But for a toy company, that kids’ content is likely the ideal context.
Article
| Nov 9, 2023
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Destiny's Child. Ross Benes:. Great song. Marcus Johnson:. Yep. All right, so today's episode, what do we have in store for you? Story of the week. We'll talk a bit about Apple Vision Pro and the best use cases for it, why it's struggling, and what adoption will look like in a couple of years. We then move to the game of the week.
Audio
| Feb 23, 2024
Younger generations are embracing digital platforms to manage adult responsibilities, while older ones are still weighing the value of digitization.
Report
| Dec 11, 2023
Then we have the ultimate cool kid topic, which is AI, and Walmart announced a host of new AI and tech updates at this year's CES. Those updates included a new generative AI powered search experience that allows shoppers to search around a specific use case like a football watch party, instead of searching for each individual items like chips and salsa.
Audio
| Jan 31, 2024
Anchor its malls with an IKEA store, but then also offer coworking spaces, Nordic-themed food halls and kids play areas. Can IKEA save the mall? Rahul, you're arguing that IKEA can save the mall, because its parent company, Ingka Group, they operate some malls, and so they're going to anchor it with an IKEA store. And then they think they can reinvent the mall.
Audio
| Mar 1, 2024
“We’ve seen the digitization of baby boomers,” said Andy Childs, head of strategy, Central Europe at Meta, during a GWI webinar. “Daily mobile time has increased 2.8 times since 2013, rising from 37 minutes in 2013 to 2 and a half hours in 2023. In addition, time spent on social media has increased by 68% [during that same time frame] to nearly 90 minutes a day.”.
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| Nov 20, 2023
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| May 12, 2022
Source: McAfee