Issuers can capture these sales through incentives like Chase’s rotating rewards categories and by promoting digital coupons or pay with points features. They can also help facilitate ecommerce spending through incentives, partnerships, and simple checkout offerings.

The top three reasons for enrolling in loyalty programs centered on cost savings, LendingTree found in June 2022: to earn points, receive discount codes and coupons, and get access to special deals. Gen Z uses rewards or points to book travel, more so than any other generation, per an August 2022 survey by Morning Consult.

Nearly half (48%) of US millennials actually prefer it to mobile app and SMS coupons. The preference for email over mobile apps means marketers may miss out on some of the first-party data that apps provide, but it also means that one of the cheaper options is also the most popular. With marketing budgets tightening and consumers looking for discounts, focus on email to promote sales and other offers.

Kroger’s private label sales were 10.4% higher year-over-year (YoY), while digital coupon engagement shot up 32%. In addition to trading down to private labels, shoppers are simply buying less. For example, total US fresh produce sales rose 7.3% in 2022, but volumes declined 1.3%, per a report from the Organic Produce Network and Category Partners.

It isn’t just discount stores seeking to capture a larger share of Thanksgiving shopping; BJ’s Wholesale Club is offering members who spend $150 in a single transaction a coupon for a free whole turkey. Building loyalty: Retailers are seeking to boost membership in their loyalty programs by offering participants unique discounts.

The company has encouraged that shift by pulling back on paper Burger King coupons to incentivize consumers to join its rewards program and access promotions and deals. By gathering data about consumers, retailers can create more personalized offers that are likely to resonate with audiences.

Both platforms are encouraging brands to offer extensive promotions, while JD.com is touting “newcomer rights” and coupons to incentivize first-time buyers and inspire shoppers to spend more.

Retailers and delivery services should include coupons and rewards offerings regardless of whether they are a part of a premium membership or free loyalty program. Target offered the most in-demand set of membership and account features. With five of the six features in the category, the retailer scored 91 of 100 points.

Fetch Rewards says it has over 10 million users, all of which will receive rewards points every time they use a GoodRx coupon. Where GoodRx is likely headed next: It’s likely it won’t slow down its partnerships with the likes of Fetch anytime soon—especially since it could help reach more consumers without the expense of an acquisition.

Empowering cardholders to add digital coupons to their credit cards and redeem them when purchasing turns couponing on its head. Customized offers can be seamlessly delivered and applied, helping merchants engage current customers and attract new ones. Issuers stimulate cardholder spending while saving them money.

Digital trial kiosks can bring those things together, turning store shelves into in-store sampling stations that also dispense coupons to encourage purchase. Wakefern Food Corp. is adding Freeosk’s multisensory trial kiosks to 95 stores across its ShopRite and Fresh Grocer banners.

It’s also started dabbling in couponing technology and flight price guarantees. Venmo, owned by PayPal, has continued to build out its Venmo Pay partnerships with companies like Live Nation (parent company of Ticketmaster) and Amazon. Block’s Cash App has focused on building out its in-store integrations and is now adding BNPL technology to its platform.

With 71% of households looking for sales and coupons to combat rising grocery store prices, per 84.51°, retailers may have no choice but to offer more sales or deeper discounts to keep shoppers from switching to cheaper competitors or stop shopping altogether. More retailers are also turning to gift cards as a way to encourage spending, said Stacey Widlitz, president of SW Retail Advisors.

Deals and coupon codes will go a long way with this age group. Many Gen Zers still aren’t making purchases on social media, but they’re definitely browsing on Instagram and TikTok in particular. Pay close attention to those platforms to drive website engagement. Young people still patronize stores.

Forty-five percent of shoppers will buy a different brand that hasn’t reduced its size or quantity if they notice shrinkflation, 42% will only buy the item if they have a coupon, and 17% won’t buy the item at all, per 84.51°. That’s forcing CPG brands to be mindful of consumer sentiment as they adjust their pricing strategies.

I would be remiss if I didn't say that after our brick and mortar episode, my mom texted me and said that she no longer has a bag of expired Bed Bath and Beyond coupons in her car. She threw them away. Suzy Davidkhanian:. Well, if she did, she could use them at Target. Sara Lebow:. They're gone. Suzy Davidkhanian:. Your poor mom. Sara Lebow:.

Thus, we're entering a special moment where cash back creates an incentive and value for shoppers to shop, but it doesn't impact margins on behalf of the retailer and brand in the way that discounting and coupons do. II: What are you predicting for the holiday shopping season?

Digital coupon alerts incentivize return visits, boosting issuer and merchant loyalty. Widely available among store cards, this feature could become more valuable to consumers if deal-seeking behavior picks up thanks to inflation and recession. Free two-day shipping can act as a purchase driver.

In-store, retailers can use QR codes to give shoppers access to coupons, additional product information, or even enable them to make purchases without having to engage in the traditional checkout process. Brand example: The Ikea app features a mobile checkout option for users that enables them to scan the QR codes of items they want to purchase as they shop and then check out using a dedicated lane.

It was recently joined by SmartRx, a division of cash-back and coupon platform Smarty, that also gives rebates for doctor and dentist visits, vaccines, and pet meds. Our take: Amazon’s advantage is its growing number of Prime subscribers. But RxPass’ limitations exclude a lot of Americans, by geography or health coverage—or both.

Like your weekly groceries—making that experience better and actually knowing what your customers are doing and when and when not to offer them a coupon. If a customer is doing something online versus walking into the store, if they’re not tracking every moment, they're not connecting those dots and so they’re always restarting the process.

Davidkhanian says tactics like coupons or cash back if you spend a certain dollar amount can help consumers find value in your brand and also build loyalty. 4. Lean into loyalty and memberships. “I think retailers need to find different ways from a marketing perspective of how [to] get customers to come back and feel like they’re gaming the system and getting a good deal,” Davidkhanian said.

Loyalty programs are crucial right now—retailers need to give subscribers extra perks like discounted monthly refill options, extra coupons for returning customers, and surprise gifts for subscribers.

In response, POS software providers have launched tools like improved multichannel inventory management, more robust loyalty and couponing offerings, and simpler online ordering. They will continue to do so in the year ahead. Three areas will dominate innovation in 2022.

Google has leaned heavily into shopping features, including couponing and circulars that can drive convenience. It also launched a crypto unit and partnered with Bakkt on crypto debit card integration, which could appeal to the 33.7 million US crypto owners. New features in India (a known testing ground for the wallet), like micro-lending or bill splitting, may also foreshadow what’s to come.