The value they place on the privacy and the security of their financial data makes them view alternative authentication methods more favorably—particularly if it creates a seamless and frictionless experience across all of their devices.
Article
| Jun 3, 2022
Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.
Article
| Jan 31, 2022
Article
| Nov 30, 2022
Banks, consumers, and regulators still can’t agree on a sound method for sharing data while still maintaining privacy.
Article
| Jul 27, 2022
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| Feb 17, 2023
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| Nov 5, 2021
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| Jun 21, 2022
Video
| Dec 9, 2022
Privacy rules lead to more hybrid monetization strategies. Mobile gaming is traditionally centered on hypercasual games using simple game structures, no fees, and monetization strictly through mobile ads. The model relies on low margins and accurate measures of lifetime value, both of which are made more difficult by privacy controls.
Report
| Aug 28, 2023
As concerns about digital privacy have grown in recent years, cookies have become a controversial mechanism that are now being phased out in favor of new, privacy-centric systems. First-party cookies are safe: Third-party cookies are the ones being phased out.
Article
| Jan 8, 2024
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
Article
| Jun 8, 2023
Marketers will educate themselves, and companies will hire experts to avoid pitfalls such as subpar customer experiences or producing generic content, and to mitigate privacy and other regulatory issues. There will also be an increased need for alignment across teams and with providers of AI tools.
Report
| Dec 8, 2023
Major content and cybersecurity mishaps in recent years demonstrate platforms’ limited ability to maintain companies’ brand safety. In spring 2023, spoofed social media accounts and misinformation posts by bots on Reddit and X (formerly Twitter) contributed to the collapse of First Republic Bank by causing catastrophic deposit runs.
Article
| Apr 22, 2024
Privacy violations expose questions about data security in IoT devices and could lead to stricter regulations and potential impact on targeted advertising strategies.
Article
| Jun 2, 2023
Apple’s share of install ad revenues has increased—in part due to the company’s app privacy rules—and will reach 24.5% in 2024. Video ads are responsible for a growing share of mobile ad sales. Mobile video ad spending will increase 21.9% YoY in 2024 to reach $68.22 billion. Most of those dollars—$61.11 billion—will be bought in apps.
Report
| Mar 26, 2024
The need for supply path optimization (SPO) arises from concurrent trends—among them cost reduction, sustainability, privacy compliance, and inventory quality assurance. The deprecation of third-party identifiers is also fueling SPO initiatives, and supply-side platforms (SSPs) are particularly at risk of being disintermediated by more intimate first-party data partnerships between publishers and buyers. SPO is behind a few recent developments:
Article
| Jun 20, 2023
Banks must build a strategy that adheres to a complex patchwork of collection and privacy regulation. In the meantime, they’ll narrow their focus to solving a short-term pressing need: improving employee efficiency.
Report
| Dec 12, 2023
Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Banks get real about the disruptive challenges of generative AI in 2024. Methodology: Data is from an October 2023 Google Cloud survey conducted by The Harris Poll as cited in press release. 350 US banking executives responsible for generative AI were surveyed online by The Harris Poll during October 2-11, 2023.
Article
| Feb 23, 2024
Facebook set the standard for social advertising, and Meta’s ad platform remains a blueprint for other social apps as they continue to grapple with adjusting to a new era of privacy and AI this year. Yes, but: The last 20 years have also been wrought with controversy and competition.
Article
| Feb 2, 2024
A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.
Article
| Aug 15, 2022
A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.
Article
| Dec 13, 2022
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Video
| Aug 1, 2022
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
Article
| Sep 15, 2022
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
Article
| Feb 3, 2022
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Article
| Mar 11, 2022