Banks, consumers, and regulators still can’t agree on a sound method for sharing data while still maintaining privacy.
Article
| Jul 27, 2022
Article
| Nov 5, 2021
Article
| Jun 21, 2022
Video
| Dec 9, 2022
Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Banks get real about the disruptive challenges of generative AI in 2024. Methodology: Data is from an October 2023 Google Cloud survey conducted by The Harris Poll as cited in press release. 350 US banking executives responsible for generative AI were surveyed online by The Harris Poll during October 2-11, 2023.
Article
| Feb 23, 2024
Marketers will educate themselves, and companies will hire experts to avoid pitfalls such as subpar customer experiences or producing generic content, and to mitigate privacy and other regulatory issues. There will also be an increased need for alignment across teams and with providers of AI tools.
Report
| Dec 8, 2023
The company’s Q3 timetable for the phaseout and transition to Privacy Sandbox is one potential obstacle on the horizon. The final word: Despite its challenges, Google remains the undisputed digital ad leader with expected 2024 US ad revenues of $77.39 billion. Its closest competitors, Meta and Amazon, trail behind with $62.70 billion and $44.26 billion, respectively.
Article
| Jan 31, 2024
Banks must build a strategy that adheres to a complex patchwork of collection and privacy regulation. In the meantime, they’ll narrow their focus to solving a short-term pressing need: improving employee efficiency.
Report
| Dec 12, 2023
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
Article
| May 26, 2023
Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Social media could be the key to connecting with baby boomers. Each generation has distinct financial goals for 2024—and they should inform banks’ targeted marketing strategies. Older adults prefer phone calls to digital customer service.
Article
| Feb 5, 2024
Apple’s share of install ad revenues has increased—in part due to the company’s app privacy rules—and will reach 24.5% in 2024. Video ads are responsible for a growing share of mobile ad sales. Mobile video ad spending will increase 21.9% YoY in 2024 to reach $68.22 billion. Most of those dollars—$61.11 billion—will be bought in apps.
Report
| Mar 26, 2024
The big takeaway: Some retailers are understandably wary of implementing genAI within their organizations, given concerns over data privacy, hallucinations, and the question of whether consumers are actually interested in shopping via chatbot. At the same time, there are plenty of use cases that don’t require giving up access to sensitive data.
Article
| Jan 16, 2024
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
Article
| May 26, 2023
A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.
Article
| Aug 15, 2022
A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.
Article
| Dec 13, 2022
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Video
| Aug 1, 2022
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
Article
| Sep 15, 2022
Despite the challenges presented by cookie deprecation and generative AI (genAI), the open web is slowly gaining on walled gardens, many of which suffered setbacks from Apple’s privacy changes in 2021. Our complete estimates for US programmatic ad spending can be accessed via our website’s interactive forecast module. Programmatic shoulders the digital display ad market.
Report
| Jan 19, 2024
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
Article
| Feb 3, 2022
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Article
| Mar 11, 2022
Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.
Article
| Oct 3, 2022
After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.
Article
| Mar 31, 2022
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Article
| Jul 28, 2022
Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.
Article
| Jan 29, 2024
Unlike privacy compliance, ensuring fair competition is rarely the responsibility of marketers. But antitrust enforcement activity could affect where and how ad dollars can be spent, so it’s important for marketers to pay attention. Antitrust enforcement could also influence cookieless strategies.
Report
| Mar 5, 2024