As the world’s digital transformation matures, the rankings for digital buyers among countries will increasingly mirror the general rankings for total population. However, that outcome is not upon us yet, and there are still hot spots for growth and the emergence of new buyers. Where to Find the Growth.
Report
| Feb 2, 2022
We anticipate there will be $38.83 billion in new digital ad spending this year, for a total of $191.09 billion, as certain industries unleash their previously constrained budgets and others maintain their accelerated pace of digital transformation. That influx of ad dollars will be the largest in absolute terms since we began tracking these metrics in 2016.
Article
| Dec 15, 2021
A lot of regional banks are thinking about digital transformation and clearly, we need to address legacy technology in banking. But really the opportunity is to change the ways that we work, the ways that we fund that work, and speed to market. And that largely is more about a cultural transformation than it is about a new IT architecture.
Article
| May 13, 2022
Now that its digital transformations have been adopted, the pressure is on to keep delivering. The market’s demand for digital innovations is triggering Google’s data center expansion—part of a global trend driven by cloud providers, social media companies, and large enterprises.
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| Apr 15, 2022
All of those disciplines were selected more frequently compared with 2022 priorities with the exception of digital transformation, which was cited as a current priority by only 22.6% of respondents.
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| Nov 23, 2022
These days, more TV inventory is addressable than not. But even as streaming audiences expand and technology advances, fragmentation of inventory and data is proving a barrier to success for advanced TV advertisers.
Report
| Oct 18, 2022
Article: Accelerating digital transformation in banking in 2022 will continue industry upheaval.
Article
| Feb 2, 2022
With cloud computing integral to businesses’ digital transformations and the ability to leverage AI, cloud services have become bread-and-butter divisions for Amazon Web Services, Azure, and Google Cloud in recent years. With global public cloud spending expected to increase by 20.4% in 2022, per Gartner, we can expect that Big Cloud will make gaining market share a core growth strategy.
Article
| Jul 28, 2022
As banks continue along their digital transformation journeys, they’re looking for employees that can enable new kinds of digital growth. Discouraged tech employees could find some stability at banks. Some digital banks could buck the trend: Digital banks teeter on the line between a tech company and a bank, so they could also tap into talent that’s been cut from tech companies.
Article
| Dec 8, 2022
Traditional banks take the lead: While neobanks’ troubles are mounting, traditional banks have been dedicating their time and budgets to digital transformation. We forecast that digital account openings at these banks will continue to grow.
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| Oct 27, 2022
Key initiatives: Banks and credit unions are prioritizing their customers and their digital transformation in 2023. 55% of respondents said their organization is focused on improving their customer experience over the next 12 months. 51% of those surveyed are expanding and improving digital services for customers. 49% said they are accelerating their shift to digital business.
Article
| Feb 6, 2023
Many financial institutions adjusted their budgets to direct more resources to their digital transformation. With more capabilities now available on mobile devices and web platforms, banks are able to serve more clients in areas that lack a physical branch. The explosion of neobanks in the US, especially affinity banks, has created new banking communities for specific demographics and niche groups.
Article
| Oct 28, 2022
New employees bring different backgrounds and experiences that may help the bank better navigate its digital transformation. 2. Align the bank’s values with what employees value. Employees want to work for firms that drive change and promote innovation. Aside from just good compensation and benefits, their careers should also provide value to their lives.
Article
| Feb 3, 2023
Despite making progress in digital transformation, many agencies still have to automate processes, digitize their back offices, and integrate their operations. Clients noted that agencies may have moved from pitch books and storyboards on easels to PDFs and slides, but very few have digitized their workflow and interaction.
Article
| Sep 29, 2022
Find out how marketers can keep up with the rapid pace of digital transformation and prepare their teams to succeed in the new “work from anywhere” world. In the latest State of Marketing report, Salesforce asked 8,200 global marketing leaders to weigh in on how marketing is evolving.
Video
| Nov 5, 2021
The CMO should also be a key stakeholder in the firm’s digital transformation. Seamless and boundaryless technology must be in place to smoothly orchestrate a customer’s journey from beginning to end.
Article
| Aug 5, 2022
USAA has a digital transformation underway that it calls “an asynchronous experience,” scheduled for completion by the end of 2022. The bank currently offers Eva, a chatbot that handles simple banking tasks. U.S. Bank’s virtual assistant, Smart Assistant, was also released as a Spanish language assistant earlier this year—one of the first of its kind in the US.
Article
| Jun 24, 2022
We lay out the links in the insurance value chain, detail the drivers of digital transformation within the P&C insurance industry, and explore how incumbents can best meet the needs of digitally minded consumers. We also highlight the key trends that will reshape the industry going forward.
Report
| May 23, 2022
Additionally, most of the nations of Southeast Asia are still deeply engaged in digital transformation, so growth would likely be strong regardless. This region, like Latin America before it, is digitizing the consumer experience at a breakneck pace. Countries like Indonesia and Singapore are suddenly among the leaders in ecommerce penetration.
Report
| Jul 29, 2022
In fact, many health systems view 5G as the most important technology for facilitating their digital transformation. About two-thirds (66%) of C-level healthcare executives said that was the case for their organization, while fewer respondents said so of AI (47%) and cybersecurity (42%), according to an RSM survey published in June 2020.
Article
| Nov 17, 2021
In January 2021, only 23% of healthcare executives said they were using VR in their organization—but 51% said they planned on ramping up their VR investments within the next year, per BDO’s 2021 Healthcare Digital Transformation survey. But even if health execs invest in VR tech to treat chronic pain, the tech won’t reach patients unless doctors prescribe it.
Article
| May 18, 2022
Digital transformation efforts that leave out mortgages due to uneven implementation across the bank or initiatives driven at the business-unit level. Uneven digitization within mortgage arms, prioritizing customer-facing processes over middle- and back-office work.
Article
| Feb 24, 2022
With 20 years of experience in the digital marketing space, Rakhi has led digital transformation projects for global B2B and business-to-consumer brands and launched programs to elevate the marketer’s role in data management. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.
Video
| Jan 21, 2022
Her advisorship around digital transformation includes vision setting, roadmap development, and execution planning—particularly for email marketers. Marcela Maryniak is director, digital marketing, product management, and customer acquisition at Altice USA.
Video
| Nov 2, 2021
Next-generation networks like 5G (and eventually 6G) to facilitate this digital transformation. 5G networks enable better use of technologies already in place in most hospitals, like:. Electronic health record (EHR) systems and patient portals. Telehealth and telemedicine platforms, as well as virtual nursing. Robotics for tasks like disinfection, surgery, medication delivery, and care support.
Article
| Apr 21, 2023