Chart
| Dec 4, 2023
Source: Magna Global
Chart
| Dec 4, 2023
Source: Magna Global
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
Article
| Nov 2, 2023
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Short video placements will drive digital video ad spending, which will grow at a rate several percentage points higher than overall digital ad spending. TikTok’s continued revenue growth will signal short video’s ongoing appeal to marketers. Sources. Alvarez & Marsal. Appinio. Barclaycard Payments. Deloitte. Ipsos iris. Office for National Statistics (ONS) – UK. Spryker. UKOM.
Report
| Dec 14, 2022
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
So we estimate that this year 30% of US video ad dollars will go to Meta, 30%. And around 7% will go to TikTok. But what share of total US video ad dollars, total US video ad dollars, will go to YouTube? What share of the pie will YouTube's video ad revenues account for? Suzy Davidkhanian:. Oh, we need a timer on this. Marcus Johnson:. Suzy. Suzy Davidkhanian:. No, I'm sorry. Marcus Johnson:.
Audio
| Sep 28, 2023
Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.
Article
| Oct 25, 2023
Justify video ad spend. More like this:. US Time Spent With Social Media 2023 (Insider Intelligence subscription required). TikTok breaks down the difference between in-feed and Spark Ads. Video takes the lead as non-video programmatic ad spend slows. TikTok Shop’s latest growth tactic: wooing creators.
Article
| Aug 24, 2023
US programmatic video ad spend passed non-video for the first time last year, according to our forecast. Over the next few years, programmatic video ad spend will increase faster than non-video. The uptick in video ad spend is driven by connected TV (CTV), mobile, and social media advertising on TikTok and other platforms. 2. Breaking out CTV growth.
Article
| Aug 17, 2023
Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
Article
| Oct 19, 2023
Digital Video Ad Spending Is Rising Fast. There will be double-digit growth in digital video ad spend for the next few years. It already accounts for more than half of total UK display ad spend—56.0% this year, rising to 60.5% in 2026. Mobile remains the primary growth engine for digital video. Mobile video ad spending will constitute 80.6% of all digital video spend this year.
Report
| Nov 7, 2022
The slowing growth in social video time is not a signal to cut back expenditures; more than 4 in 10 video ad dollars will go to social video this year. But now is not the time to overindex on these ads versus ads in feeds, Stories, and other social media placements. Balance social video ad investments with image ads.
Article
| Aug 21, 2023
As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.
Article
| Oct 4, 2023
LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.
Article
| Sep 27, 2023
Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.
Report
| Jan 24, 2023
Upfront purchasing within digital video is growing because overall digital video ad spending is growing—but upfront spending will account for just 12.3% of all US digital video ad spending this year. Likewise, upfront digital video spending accounts for only a small portion of total upfront spending, as most upfront spending goes toward TV.
Report
| May 31, 2022