Marketers can swiftly create and modify video ads to cater to different demographics or trends, enhancing the responsiveness of marketing campaigns. Sora offers a solution for scaling content production without sacrificing quality, ensuring a consistent digital presence across platforms.
Article
| Feb 15, 2024
FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.
Report
| Jan 29, 2024
Amazon and IPG Mediabrands strike a three-year video advertising deal. 5 partnerships that caught marketers’ eyes in 2023.
Article
| Jan 5, 2024
Amazon’s addition of ads to Prime Video could add up to $5 billion in annual revenues, with around $3 billion from video ads and $1.8 billion from Prime subscribers paying extra to avoid ads, per Bank of America analysis.
Article
| Jan 4, 2024
Video advertising is now the preferred form of display advertising for every industry. Video ad spending is a subset of display, and the $84.14 billion that industries will spend on video this year amounts to 57.1% of all display spending. As recently as 2018, nonvideo advertising accounted for the majority of display spending for every industry we track.
Report
| Sep 5, 2023
Pinterest started showing ads in its search results in 2014 and has recently rolled out new search-oriented ad units like Premiere Spotlight, which lets brands place video ads on its search page. Takeaways. Search behaviors vary across platforms, so marketers should be mindful of these differences when creating content with search in mind.
Article
| Mar 4, 2024
Amazon is likely to begin scaling shoppable video ads on the newly ad-supported Prime Video platform. This has the potential to become a truly innovative form of advertising—combining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.
Report
| Feb 2, 2024
Non-video ads are a small piece and a big business. TikTok is going to generate more than $1.3 billion from non-video ads in the US in 2024. TikTok’s user experience and ad offering are largely defined by short-form video.
Report
| Jan 12, 2024
After some pushback from publishers—including claims the change would render 90% of all web video ad inventory less valuable—the Tech Lab updated those definitions in March 2023. While the revisions do simplify things a bit—the Tech Lab reduced the number of video ad types from five to four, for example—they did not relax the Tech Lab’s definition of in-stream video ads, the most valuable kind.
Report
| Jul 25, 2023
“That’s going to catapult the rest of its video ad business to greater heights than it’s had before.”. Driving the prediction:. Amazon is transitioning Prime Video customers to an ad-supported tier by default on January 29, giving it a sizable audience from the start.
Article
| Jan 19, 2024
Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.
Article
| Jun 8, 2023
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Report
| Jan 11, 2022
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Report
| Dec 17, 2021
Amazon already had several video advertising revenue streams through Twitch, free ad-supported streamer Freevee, and the Fire operating system. But the injection of ads into Prime Video will help Amazon’s CTV ad revenues grow more than we previously expected.
Report
| Dec 18, 2023
Amazon is also leaning into shoppable TV ads after the success of its first-ever Black Friday NFL game last year, when interactive video ads with a remote clickable overlay received nearly 20 times more interactions than QR codes, according to the company. 2. Walmart. Why: “Walmart is not often seen as the ‘it’ place to shop, and it knows,” said our senior content director Becky Schilling.
Article
| Feb 2, 2024
Well, the premise is Amazon's been pretty active in other areas of advertising and they have sold streaming advertising for some years, but this year is when they're getting much more active starting with the introduction of ads into Prime Video, and that's going to catapult the rest of their video ads business to greater heights than it's had before. Marcus Johnson:.
Audio
| Jan 16, 2024
These include display, search, and video ads delivered to online buyers while shopping on retailer-owned sites. Off-site ads on third-party marketplaces, transacted programmatically via a demand-side platform, are also commonly used. In-store display and video—branded display cases and digital screens located throughout the store—are another area of expenditure, but to a smaller degree.
Report
| Jan 17, 2024
B2B video ads will help drive up display’s growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023. LinkedIn also contributes heavily to display; it has captured at least 40% of all B2B display ad spending since 2021. Mobile will gain a bigger piece of the pie. That growth reflects a larger trend in the overall US ad market as consumers spend more time on mobile devices.
Report
| Aug 30, 2023
The shifts that will impact 2024’s video ad landscape. Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations. Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.
Article
| Dec 5, 2023
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
Article
| May 13, 2022
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Article
| Aug 14, 2023
Gen Z pays the most attention to social media ads, with 37% saying that video ads on social, in particular, have the most influence on what they purchase, eat, shop, or watch, per CivicScience.
Article
| Feb 26, 2024
Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.
Article
| Mar 30, 2023