As one of the most popular communities on TikTok (42 billion views and growing), #beautytok reaches across generations, ethnicities, genders, and sexualities. We highlight three #beautytok demographics and the key factors that marketers can use to reach them on the platform. For Gen Z: Be authentic.
Article
| Apr 27, 2023
Hispanics over-index for social media usage against other ethnic groups, per Claritas’ 2022 Hispanic Market Report. Instagram and Snapchat are each used between three to five hours per week, while TikTok is used between one and five hours per week. 56% of Hispanic households view at least one hour of YouTube per week.
Article
| Sep 27, 2022
Gen X consumers are dealing with their own health issues in addition to caring for children and older family members. Providers and marketers now have an opportunity to build generational trust—but they must better understand Gen Xers’ healthcare attitudes and behaviors.
Report
| Oct 12, 2023
Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.
Article
| Nov 22, 2023
Across ethnic groups, at least 90% of adults had used the internet in the past three months, per March 2019 data from the Office for National Statistics. This allows almost anyone to pay online. But lower-income and disabled consumers are disproportionately shut out. The former group is less likely to have the foundational digital skills needed to succeed online.
Report
| Feb 17, 2023
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Article
| Jun 17, 2022
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Audio
| Feb 12, 2024
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
Article
| Jan 14, 2022
Senators eye Wells Fargo’s refinancing operations: Bloomberg found the bank approved just 47% of Black homeowners’ refinancing requests, adding to the debate on whether tech propagates discrimination.
Article
| Mar 18, 2022
M&T is turning select locations into “multicultural banking centers” while TD’s new flagship can be physically customized based on services required.
Article
| Jan 18, 2022
On today's episode, we discuss Netflix choosing Microsoft to help with the streaming service's upcoming ad-supported tier, the need for a chief media officer, what to make of inflation still not slowing down, whether YouTube is the future of cable, whether customers will buy into in-car subscription services, an unpopular opinion about the term "influencer," what exactly a "black box" really is, and more. Tune in to the discussion with our analysts Dave Frankland, Evelyn Mitchell, and Max Willens.
Audio
| Jul 22, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
Audio
| Jan 26, 2022
Children will make up 13% of the US population this year, making the future Gen Alpha about 46 million strong so far, per the US Census Bureau. Within that group, 26% will be Hispanic, compared with 19% for the general population. Some 7% will be two or more races, versus 3% for the overall population.
Article
| Feb 7, 2023
American Eagle Outfitters’ supply chain business is transforming the company: While the merchant’s retail sales fell in Q1, its supply chain business helped the retailer get into the black.
Article
| Jun 1, 2022
No PhD? No problem for quantum computing: Q-CTRL’s Black Opal provides businesses with quantum skills without the math and ivory tower jargon. CEO Michael Biercuk told us why it’s important.
Article
| Oct 24, 2022
31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.
Article
| Nov 16, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.
Audio
| Feb 21, 2024
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Audio
| Jan 12, 2024
Retirement account balances are up from 2018, though many still fall behind on their goals and could use help from their banks.
Article
| Nov 6, 2023
Article
| Aug 18, 2022
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| May 4, 2023
Source: EMARKETER
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| Feb 28, 2023
Source: Insider Intelligence | eMarketer
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| Dec 30, 2022
Source: eMarketer
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| Nov 22, 2022
Source: eMarketer
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
Audio
| Mar 7, 2024