These results are based on an August 2023 survey conducted by 104 West, a strategic communications agency, on behalf of Mastercard, among 7,600 consumers across the US, Canada, the UK, Australia, France, Germany, and Spain.
Article
| Dec 1, 2023
CPG digital ad spending this year will thus account for a mere 5.4% of total digital outlays in Germany, well below their counterparts in France and the UK. To view the CPG industry digital ad spending forecast, click here. Among industries, too, CPG is the digital laggard.
Report
| Sep 27, 2023
Last year, France and Germany were also in the red. While only two countries among the 28 we track will see a contraction this year, Singapore and Hong Kong will be barely positive. Chile will also post negative growth in total retail, the only country with that unfortunate distinction. Indonesia is an emerging digital economy star and has quickly ascended the ecommerce penetration rankings.
Report
| Aug 11, 2023
In the US this year, every Facebook user will bring in $157.56, compared with the $80.48 for every user in France. The move serves as a litmus test for the viability of ad-free, subscription-based social media, and challenges Meta’s claim that ads enhance the user experience. “Meta said for a really long time that ads are a value-add,” Goldman said.
Article
| Nov 17, 2023
Forecasts
| Mar 30, 2024
Source: EMARKETER Forecast
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
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| Jan 30, 2024
Source: Insider Intelligence | eMarketer
Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Report
| Feb 7, 2024
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| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they’ll need to tackle the digital inefficiencies inherent in the ad supply chain.
Report
| Apr 1, 2024
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
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| Aug 23, 2022
Source: data.ai (formerly App Annie)
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| Jun 30, 2022
Source: Boston Consulting Group (BCG); Givaudan; Comité Colbert
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| Nov 29, 2021
Source: McKinsey & Company
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Report
| Nov 27, 2023
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Mar 21, 2024
Source: Worldpay
But regulators in France, Germany, and Spain are still mulling the legality of ChatGPT’s practices in relation to GDPR compliance. Additional AI regulation may be necessary—and it’ll need to come faster than GDPR did. More stringent and specific legislation around generative AI will likely be needed.
Report
| May 25, 2023
Forecasts
| Oct 18, 2023
Source: Insider Intelligence | eMarketer
Let me tell you, January 6th is Armenian Christmas and January 6th is also many other sort of symbolic things and traditions, which one of them is in France. It's when the Three Kings came and presented gifts, and it's when Jesus was presented to the world, so one of the things that they do in France is they have these [foreign language 00:32:46]. Marcus Johnson:. [inaudible 00:32:46] Simba.
Audio
| Jan 5, 2024
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| Oct 9, 2023
Source: Insider Intelligence | eMarketer
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| Oct 8, 2023
Source: Insider Intelligence | eMarketer
Even France, the least penetrated country in Western Europe, will be above both Canada and the US this year. WhatsApp’s penetration rate among internet users in Canada will reach only 30.0% in 2026. To view the full forecast, click here. What does all this mean for marketers and advertisers?
Report
| Jun 27, 2023