Data was weighted to be representative of the US population for age, gender, and income. DISQO is an insights platform that gathers behavioral data and opinions from consumers.
Article
| Feb 28, 2024
They were selected to align with the US population on the criteria of age (among ages 18–77), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.3 percentage points at the 95% confidence interval.
Article
| Mar 14, 2024
The updated policy, which applies to the US and Canada, prohibits advertisers from targeting “offers relating to credit or products or services related to credit lending, banking products, and services, or certain financial planning and management services” to audiences based on “gender, age, parental status, marital status, or ZIP code,” per Google.
Article
| Feb 26, 2024
There were gender differences in social search use. Female Gen Z social searchers are more likely to search on TikTok, while male Gen Zers show a preference for YouTube, according to our research. Generally, female Gen Zers are more likely to search social platforms than male Gen Zers. New search habits are helping fuel social commerce.
Article
| Mar 4, 2024
Music/audio is dominated by the 16- to 34-year-old demographic with rates mostly similar across gender and income. Chart Overview by Country. Czech Republic. Poland. Romania. Russia. Turkey.
Report
| Oct 30, 2023
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 26) and gender. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-3 percentage points at the 95% confidence interval.
Report
| Feb 20, 2024
The TV experience has new personalization potential, and now that people have an infinite aisle of programming options at their fingertips, age and gender gross rating points certainly don’t have the same pull. Succeeding in tomorrow’s TV environment means striking the right balance of contextual, advanced targeting, and one-to-one advertising. It’s a new game. 3.
Article
| Feb 22, 2024
In the evolution of digital advertising, demographic segmentation dominated ad strategies in the 1950s, offering broad categorization based on age, gender, and income. With the advent of the World Wide Web, cookies became a cornerstone of advertising. Online activity allowed for a more precise understanding of audiences.
Article
| Apr 9, 2024
The life insurance coverage gender gap will continue to widen if marketing tactics aren’t adjusted. In the next two years, the proportion of insured women will decline by over 2%, per our forecast. The proportion of men with life insurance will tick up 0.6% in the same period. Men are more likely to have employer-based life insurance.
Report
| Mar 28, 2024
In terms of gender and income level, ownership is pretty evenly spread, which should make it easier for marketers to target consumers across the board. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Feb 16, 2024
Gen Zers in the US want their brands to support mental health more than any other cause, cited by 53% of those surveyed by ICSC and Big Village. Tied for second place are environmental causes, including climate change and sustainability, and racial and gender equity (47% each).
Article
| Jul 6, 2023
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
Audio
| Sep 25, 2023
This makes sense given 96.4% of respondents own a smartphone, and there is minimal difference in penetration across gender, age, and income (although ownership is slightly higher among medium- and high-income households). But the country ranks the lowest in 16 of the 23 activities tracked.
Report
| Oct 30, 2023
Consistency of adoption was evident across gender, income, living location, and age, which showed penetration rates above 90% for every cohort. Music/audio penetration was 78.1% in H1 2023. That trails only Latin America and North America. Unlike video streaming, uptake of audio streaming was influenced by age, income, and living location. Listeners skew young, wealthy, and urban.
Report
| Oct 30, 2023
It also limits the use of sensitive data like gender, race, and religion for targeted advertising. The gatekeepers designated in the DMA rely hugely on advertising revenues, and the new legislation requires them to alter their habits significantly. While many of these changes will make digital environments more open and competitive, there’s a knock-on effect on advertising practices.
Report
| Apr 2, 2024
Article
| Nov 21, 2022
Demographic and personal data: age, gender, location, preferences, interests, values. Behavioral data: browsing history, website visits, time spent on pages, products added to shopping carts, abandoned carts. Transaction history: purchases, average spend, price points, payment methods. Engagement data: clicks, likes, shares, comments, customer service emails, chat transcriptions.
Report
| Mar 4, 2024
Parents of Gen Alpha say they’re comfortable discussing their own mental health (46%), race/racism (34%), climate change (34%), and gender norms (27%) with their kids, per the Morning Consult report. Financial literacy. Millennials are the likeliest generation to believe that the right time to start learning about money is preschool or elementary school, per a September 2023 Forbes survey.
Report
| Apr 16, 2024
Its second job is helping to solve fintech’s gender diversity problem.
Article
| Dec 20, 2021
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval.
Report
| Nov 6, 2023
In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Article
| Mar 24, 2022
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15-77), gender, household income, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.5 percentage points at the 95% confidence interval.
Article
| Dec 20, 2023
The gender splits are 55% to 45% in favor of males, and the 18-to-34 age group has the heaviest consumption, per Spring 2022 polling from MTM. Spotify has a stronghold on the top ranking. In Canada, Spotify is the No. 1 choice for digital audio listeners—a position it holds in many countries.
Report
| Sep 19, 2023
Respondents to the online survey were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, and household income. The survey was fielded by a third-party sample provider. Data has a margin of error of ±2.6 percentage points at the 95% confidence interval.
Report
| Nov 20, 2023
The survey also found that uptake did not vary greatly across genders and age. The same study identified that the most popular platforms for livestreaming ecommerce were web portal Naver’s Shopping Live channel, messaging app Kakao’s Shopping Live, ecommerce site Coupang’s Live channel, and ecommerce platform Tmon’s TV on Live. Live shopping is a multibillion-dollar opportunity in Southeast Asia.
Report
| Jul 14, 2023