Chart
| Dec 16, 2022
Source: Insider Intelligence | eMarketer
Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and baby boomers, per new research by First Insights shared exclusively with Insider Intelligence. But that doesn’t mean they’re immune to deals.
Article
| Nov 14, 2023
On average, 37.4% of millennials and Gen Zers say social media helps them become aware of a bank’s products and services, versus just 16.5% on average for Gen Xers and baby boomers. Most ads are minimally effective in building brand awareness among younger consumers.
Report
| Nov 30, 2023
It helps 37.4% of millennials and Gen Zers become aware of a bank’s products, versus just 16.5% of Gen Xers and baby boomers, per our October 2023 US Banking Consumer Habits survey. And 35% of consumers cited social media as one of the places where they are most receptive to advertising, while just 12% cited financial services websites, per the IAS survey.
Report
| Apr 19, 2024
Big banks can gain market share with higher-income customers—who skew toward Gen X—by promoting educational efforts and in-person demonstrations. Despite US leadership in AI technology, consumers have been slower to adopt AI banking chatbots. By the end of 2026, 35.1% of US adult consumers will use AI banking chatbots.
Report
| Jan 16, 2024
The insight: Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and Baby Boomers, per new research by First Insight shared exclusively with Insider Intelligence. Thirty-six percent of Gen Zs plan to spend more this year, compared with 31% of millennials, 21% of Gen Xers, and 16% of Baby Boomers.
Article
| Nov 9, 2023
Millennials are the biggest users of CTV, followed by Gen Z, Gen X, and baby boomers, per our forecast. The millennial audience is nearly twice as large as the boomer audience. By contrast, boomers are the largest viewing group for traditional TV, followed by Gen X, millennials, and Gen Z. This demographic mix clearly favors CTV and accounts for much of the spending shift from TV.
Report
| Jun 1, 2023
Empty-nester Gen Xers and baby boomers regularly ditch homeownership for low-maintenance apartments—but people of all ages who can afford to buy a home are choosing not to. What insurers should do next. Establish partnerships with landlords.
Report
| Apr 18, 2024
More than 60% of Gen Zers, nearly half of millennials, and almost a third of Gen Xers have used TikTok as a search engine, according to an Adobe study released in January 2024. Brands that capitalize on this trend can already benefit from the behavior. Gen Z is more likely to turn to social networks than search engines when looking for information about a brand, product, or service, per GWI.
Report
| Feb 20, 2024
This represents 60.3% of millennial household spending and just under half of Gen X household spending, per the most recently available data from the US Bureau of Labor and Statistics. Gen Z’s spending power will only grow, as 42% are not yet adults, per the US Census Bureau. Gen Z is stepping up spending as other generations tighten their belts.
Report
| May 22, 2023
Chart
| Jun 20, 2023
Source: RedPoint Global
Chart
| Jun 20, 2023
Source: RedPoint Global
Millennial buyers have risen, while Gen Xers have pulled back from cross-border buying. Fifty-four percent of US cross-border buyers are millennials, per the ESW survey. That’s a marked increase from November 2021, when the bulk of respondents were more evenly split between millennials (35%) and Gen Xers (33%). Gen Z’s adoption of cross-border shopping is also increasing rapidly.
Report
| May 16, 2023
Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:. David, are you buying all that? David Morris:. No, I buy it. Yeah, I'm with Grace on this.
Audio
| Jan 9, 2024
Over 41% of prospective customers consider convenient ATM locations when choosing an FI. 10% of Gen Z, 9% of Millenials, and 9% of Gen X customers manage their bank accounts primarily through an ATM—that’s right, prioritizing it over a mobile app, branch visit, or online account.
Article
| Nov 8, 2023
Digital channels are necessary to secure the Gen X consumer. Almost half (46.5%) of Gen Xers still won’t have life insurance in 2023. As Gen X ages, insurers should tap in to the 30.2 million individuals who could benefit from a plan. Gen Xers are focused on saving for retirement, while life insurance falls by the wayside in the current economy.
Report
| Mar 27, 2023
Chart
| Mar 6, 2023
Source: PatientPop
Chart
| Jun 1, 2022
Source: Insider Intelligence; IPUMS USA (Integrated Public Use Microdata Series)
For example, 71% of Gen Zers and millennials would consider buying life or health insurance through a fitness app, versus just 38% of Gen Xers and boomers, per an October 2022 Majesco survey.
Report
| Jun 22, 2023
Among Gen Xers (ages 43 to 58), 20% started on Facebook. Generative AI is opening the door for more social search opportunities. Snapchat was the first to market with its My AI chatbot, followed by TikTok, which is testing a chatbot called Tako. And Meta is looking into chat experiences in WhatsApp and Facebook Messenger, including AI agents for business messaging.
Report
| Jun 14, 2023
They skew younger, but there are older folks using TikTok, 75% of Gen Z smartphone people using the app, 50% of millennials and 15 to 20% of Gen X and Boomers. But mind, I'll start with you. If it does get banned, what does a TikTok-less America look like? Minda Smiley:. Yeah, I mean, I guess it depends on who you're talking to.
Audio
| Mar 26, 2024
Chart
| Apr 2, 2024
Source: EMARKETER
Chart
| Apr 1, 2024
Source: Skift
55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
Article
| Feb 28, 2024
And according to Attain, a lot of that success has come from Boomers and Gen X. Think about a year ago, Temu had a Super Bowl ad and I think it had two Super Bowl ads, and no one had even heard of Temu. Everyone was like, "What is this Super Bowl ad?" Now Temu is the brand to talk about and not just among young people, among everyone it seems. Arielle Feger:.
Audio
| Jan 31, 2024