Chart
| Nov 9, 2023
Source: Boston Consulting Group (BCG)
Chart
| Nov 10, 2023
Source: Cámara Argentina de Comercio Electrónico (CACE)
Deep discounting, mcommerce remain keys to holiday season success. Methodology: Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.
Article
| Apr 15, 2024
Amazon boasted a “record-breaking” holiday season, with sales volumes at an all-time high. Amazon bested the competition. Its US ecommerce sales grew 11.7% in 2023, 3.6 percentage points higher than the total US ecommerce sales. This marked the first year since 2019 that Amazon significantly outperformed the market. But competitors still threaten Amazon’s ability to gain market share.
Article
| Apr 5, 2024
Apparel and consumer electronics could get a boost from the back-to-school and holiday seasons. But home improvement may have a ways to go before the category rebounds.
Article
| Jul 26, 2023
Why it’s worth watching: Q1 sales tend to favor Samsung, which launches models early in the year, while Apple traditionally earmarks September for new iPhones to capture holiday season sales. Apple’s shipments dropped 10% in Q1, with 50.1 million iPhones shipped, down from the 55.4 million units during the same three-month period last year.
Article
| Apr 15, 2024
Holiday sales were strong. Core retail sales during the holiday season rose 3.8% over 2023, per NRF analysis of US Commerce Department data. That provided strong momentum heading into the new year. Consumers feel good. Consumer sentiment soared 13% in January to reach its highest level since July 2021, per the University of Michigan.
Article
| Jan 19, 2024
Core retail sales during the holiday season rose 3.8% year-over-year (YoY), per NRF analysis of US Commerce Department data, and online and nonstore sales rose 8.2% YoY. Nearly three in 10 survey respondents (29%) say their Q4 online sales were up over 10% YoY. That helps explain why 57% feel positive about their prospects for this year, including one-fifth (20%) of whom feel “very positive.”.
Article
| Jan 24, 2024
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| Nov 1, 2023
Source: Censuswide; Wunderman Thompson
The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.
Article
| Oct 2, 2023
The news: US shoppers spent $16.6 billion dollars this holiday season using buy now, pay later (BNPL) plans, per Adobe Analytics data from November 1 to December 31. BNPL volume increased 14% year over year (YoY). Total online holiday sales reached a record $222.1 billion this season, per Adobe, up 4.9% YoY. What led to BNPL’s growth? Tightening credit standards.
Article
| Jan 5, 2024
A built-in advantage: Even before online retailers’ cutoff dates passed, consumers expected to consolidate their holiday shopping by purchasing from an average of 2.4 different types of retailers this holiday season, down 29.4% from 3.4 just a year earlier, per ICSC.
Article
| Dec 13, 2023
Prime Day’s performance will be an early predictor of holiday season ecommerce demand—at the product category level and for specific merchandise. Retailers and brands should pay close attention.
Article
| Jun 21, 2023
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
Audio
| Jun 26, 2023
After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.
Article
| Mar 31, 2022
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| Nov 1, 2022
Article
| Nov 1, 2021
Entertainment brands embraced shoppable media last holiday season—with partnerships between NBCUniversal and Walmart, as well as Roku and The Coca-Cola Co.—giving rise to interactive ads that allow viewers to purchase products between episodes or films. These blends of streaming and shopping help advertisers capitalize on popular content while delivering an interactive, convenient experience. 3.
Article
| Jan 26, 2024
Google has added new features for merchants just in time for the holiday season.
Article
| Sep 1, 2022
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| Oct 17, 2023
Source: Deloitte
Two-thirds of holiday shoppers plan to spend more time pursuing discounts this season, according to Walmart data. Pay-per-click advertising can be a good way for advertisers to connect with customers who are looking around for a deal.
Article
| Oct 3, 2022
At least 10% of US ecommerce orders were returned each week from last November through mid-January, according to Salesforce. The return rate was as high as 16% in some weeks, a significant increase over the previous holiday season.
Article
| Mar 9, 2023
Consumers plan to get an early start on holiday shopping: That’s good news for retailers as it should help smooth out the traditional late-season shipping bump.
Article
| Sep 12, 2022
The early results are in: Foot traffic saw increases week over week between September 19 and October 16, suggesting the holiday season may have kicked off earlier in-store, per Placer.ai.
Article
| Nov 10, 2022
Close to a third of US adults don’t like anything about in-store holiday shopping, according to CivicScience. Meanwhile, for more than a fifth, experiencing the products is the biggest appeal. About the same share most enjoy the holiday music, decor, and displays, while 17% are after in-store deals.
Article
| Dec 1, 2022