Chart
| Nov 29, 2023
Source: Muck Rack
For all the questions swirling around how effective retail media can be in driving awareness or brand-building, the reality is retail media is a proven, effective performance channel where impressions are plentiful. Don’t sit on the sidelines until everything gets ironed out. This channel will be defined by its complexity for the next several years, and a learning curve will be unavoidable.
Report
| Apr 6, 2023
Now, to Tiffany's point, part of doing media mix modeling and measurement, which is part of what TransUnion does, is you can actually see based on channel preferences based on the journey that you're seeing, how many, let's say impressions someone served, what that actually looks like and the impact of those campaigns. Speaker 1 (13:09):.
Audio
| Sep 19, 2023
And I think that that's going to be really interesting, especially as they try to open up the impressions that they can sell. I would expect that for certain types of placements that are further away from point to purchase, if you will, that you will be able to buy a little bit more cost effectively on Amazon than it's gotten the reputation for.
Audio
| Nov 14, 2023
The figure is often represented by a multiplier added on top of “regular” impressions but is finicky due to variances across times of day, types of content, and other variables. Despite its elusive nature, co-viewing has become an increasingly important metric in the digital age, especially for platforms like YouTube, whose share of viewing on TV screens is rising.
Article
| Aug 22, 2023
Chart
| Nov 14, 2023
Source: Hootsuite
Chart
| Nov 9, 2023
Source: Northwestern University; LTK
Results are based on billions of programmatic OOH impressions in the US within the Place Exchange platform comparing data from H1 2023 vs. H2 2022.
Article
| Aug 22, 2023
Chart
| Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
In that time, #Keithadilla garnered 33.3 million engagements and 433.6 million impressions on TikTok, according to CreatorIQ. “Chipotle moved really really quickly to jump in on this and not only engage with [Lee] on the platform, they made it an official menu item,” said Sovay.
Article
| Aug 28, 2023
So the impression I have from the interface, and I could be wrong because I didn't try it by myself, but is that you say unicorn party, and then it's like plates. And then you go on the plate thing and then it gives you a bunch of plates. And then you go on the cutlery, and then it gives you different knives and forks options. So I think you get options.
Audio
| Jan 26, 2024
Tinuiti reported that in the second half of the first quarter, Amazon's share of Google Shopping impressions rose an average of 20 points compared with a year earlier, while Walmart’s share slipped.
Article
| Aug 18, 2023
According to data from Tinuiti, Reels were responsible for just 4.7% and 1.9% of Q3 2022 ad impressions on Instagram and Facebook, respectively. But Reels is not the whole story. This year, video ads on Meta platforms, including placements in users’ feeds and Stories, will bring in more than twice all other social networks’ video ad revenues combined. Snapchat’s growth rivals the giants.
Report
| Jan 24, 2023
For complex multichannel events, incrementality can be measured using tactical media mix modeling where daily impressions across different channels and tactics are used to understand the synergies between channels. More deliberate measurement on incrementality ensures that marketing dollars can be attributed directly to the campaign. Watch the full webinar.
Article
| Aug 14, 2023
Even though advertisers’ preference for video keeps growing, most publishers remain heavily reliant on banner ads. 81% of the impressions sold in Q1 2023 were banners. Even though advertisers are increasingly focused on video, much of what’s available for sale—and much of the real estate on web publishers’ properties—is banners, according to the Association of National Advertisers (ANA).
Article
| Aug 4, 2023
The program was opened to paid, verified Twitter Blue (now called X Premium) account holders with at least 500 followers and 15 million “organic” impressions in the past three months. The delay in payouts echoes X’s other recent unpaid bills to landlords, former employees, and cloud providers. Our take: X’s decision to withhold revenue sharing seems to be selective.
Article
| Aug 8, 2023
In Q4 2022, it increased the number of ad impressions delivered across its Family of Apps by 23% YoY, per its earnings release. The platform is hanging on by superserving its older audience. While Facebook inches toward irrelevance among younger users, it has found traction with Reels.
Report
| Feb 10, 2023
DoubleVerify Partners With TikTok to Verify Impressions. Through the partnership, DoubleVerify will provide advertisers with data about how effective their campaigns are. The partnership aims to “authenticate media quality,” measure fraud or invalid views, and provide feedback on campaign impact.
Report
| Dec 23, 2022
While consumer electronics and sleepwear don’t seem to have much in common, because of its geotargeted content, the campaign generated 21 million impressions and a 42% increase in purchase intent, according to Best Buy. In addition, 81% of Best Buy customers who saw the ad said they were more likely to buy the holiday pajamas. 2. Determine the right level of partnership.
Article
| Aug 7, 2023
That’s not to say that Bloomberg doesn’t care about advertisers: It means that Bloomberg recognizes a need to create strong content to advertise against, rather than content that is designed to generate as many ad impressions as possible.
Article
| Jul 19, 2023
KPM boasted the same sales impact across 51% fewer impressions than third-party ad buys, according to senior vice president Cara Pratt. Albertsons Companies. Albertsons’ US grocery ecommerce sales will total $5.47 billion this year, according to our forecast.
Article
| Jul 24, 2023
Addressable media goes hand in hand with impression-based buying. But even if everyone agrees to use impressions, the question remains: Whose impressions should be used? TV is especially complicated to measure because it’s difficult to determine who’s in front of the screen. So difficult, in fact, that with the exact same data inputs, two measurement providers might arrive at different conclusions.
Report
| Oct 18, 2022
Build trust from the first impression. Fewer than one-fifth of respondents strongly agreed that their bank’s marketing and messaging accurately reflect its corporate values. Read our US Banking Digital Trust Benchmark 2022 report to learn more about which features and attributes inspire the highest levels of trust among customers in their banks’ digital channels.
Report
| Oct 21, 2022
Growing numbers of content publishers are working with advertisers on multidimensional programs that include a combination of media, paid social, and affiliate commissions that come with impression-level data.
Report
| Sep 15, 2022
There's a certain gigantic number that every CMO feels they need to hit, in terms of the number of impressions that they achieve, the number of exposures of their advertising that they get. And as that has gone on, there has also been this kind of growing awareness of all the monkey business and shady tactics and waste that crops up in the open web.
Audio
| Sep 26, 2023