One example of targeting in-store shoppers is by leveraging new technology like smart carts, which engage customers throughout the store. Retailers can also capture shoppers’ attention by engaging with them through an app.
Article
| Sep 29, 2023
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
And we've seen a return to in-store shopping, certainly in the UK, post-pandemic. So yeah, good idea. More free samples, please. Marcus Johnson:. Suzy? Suzy Davidkhanian:. Me too. I'm all about samples. Everybody knows it's why I go to Costco when I get the chance. But I do think there might be a little leap between tasting-. Marcus Johnson:. And then leaves again. Next time, buy something. Okay?
Audio
| Nov 9, 2023
Ecommerce hasn’t overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.
Article
| Nov 20, 2023
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| Dec 19, 2023
Source: Insider Intelligence; Toluna Start
The revenge of brick-and-mortar and the return to in-store shopping has constrained click and collect’s popularity in categories like consumer electronics, home furnishings, and apparel. But more and more buyers are embracing the idea of having someone else pack up their groceries. Digital grocery shopping is booming in general.
Report
| Feb 15, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Audio
| Nov 15, 2023
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| Dec 15, 2023
Source: Boston Consulting Group (BCG)
Capturing this spending requires investment in accepting not only wallets powered by near-field communication (NFC) technology, but QR code solutions like Venmo and Cash App as they expand in-store. Shoppers Demand New Checkout Experiences.
Report
| Feb 28, 2023
There’s no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel—whether third-party retailers, brand websites, or social networks—has overtaken the power of the store.
Article
| Nov 7, 2023
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
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| Nov 29, 2023
Source: Kearney
Chart
| Nov 20, 2023
Source: The Harris Poll
On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.
Audio
| Oct 20, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
Audio
| Oct 18, 2023
In-store shopping experiments, they bought Whole Foods, $14 billion six years ago. They closed some bookstores in four-star locations, so some things there, and then also entertainment and hardware efforts. They've been trying to dominate the smart home with the Amazon Echo devices.
Audio
| Sep 29, 2023
Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods (CPG) advertisers because those shoppers are open to trying new products.
Article
| Oct 12, 2023
On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.
Audio
| Oct 10, 2023
Chart
| Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
Chart
| Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
This cohort will drive the next phase of digital grocery sales growth and also affect in-store shopping trends,” per our Digital Grocery Buyers 2023 report. The target shopper:. As the number of frequent digital buyers increase, perishable food items will be a significant driver of digital grocery sales growth, Droesch said.
Article
| Aug 17, 2023
Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.
Article
| Oct 5, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what makes people need to go into a store, what makes them want to go into a store, and the leading in-store pain points. Then for "Pop-Up Rankings," we rank the top four must-visit store experiences. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
Audio
| Oct 4, 2023
Be sure to offer deals that cater to online shoppers, in-store shoppers, and those who lie somewhere in between. Follow the leader: Amazon Prime Day started in 2015 as a purely online shopping event. But as Amazon added more physical stores under its banner (by acquiring Whole Foods and expanding its own branded locations), the company has expanded its Prime Day deals to include in-store shoppers.
Article
| Jul 28, 2023
Although Ripley has made great efforts to ramp up its ecommerce business, it has struggled to maintain its pandemic-induced boom in sales since consumers returned to in-store shopping in Q3 2021. Looking Ahead. Retailers in Chile should brace themselves for a bumpy ride over the coming months.
Report
| Nov 16, 2022