Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
Article
| Nov 30, 2023
Chart
| Dec 18, 2023
Source: Magellan AI
Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.
Report
| May 25, 2023
WBD shelves 'Coyote vs. Acme' for tax break, igniting industry controversy: Raises ethical questions about prioritizing finance over creativity.
Article
| Nov 16, 2023
Report
| Apr 14, 2023
Report
| Apr 11, 2023
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
Report
| Apr 19, 2023
Article
| Oct 26, 2023
With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.
Report
| Mar 29, 2023
Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Article
| Oct 23, 2023
The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.
Article
| Oct 27, 2023
On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Audio
| Oct 27, 2023
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Article
| Oct 24, 2023
Generative AI has the potential to completely transform how media and advertising industries work. But it will remain on both industries’ margins if it fails to overcome skepticism and even hostility from consumers, publishers, and advertisers.
Report
| Mar 24, 2023
The creator economy has permeated nearly every industry and redefined how people think about making a living. But the landscape is changing, driven by shifts in relationships between the key stakeholders.
Report
| Mar 22, 2023
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Oct 19, 2023
High inflation and growing interest rates are putting the credit card industry in a precarious position. As 2023 progresses, issuers and networks will rethink their strategies and marketing schemes to protect their bottom lines.
Report
| Mar 10, 2023
Report
| Feb 27, 2023
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
Article
| Oct 9, 2023
Chart
| Nov 8, 2023
Source: Retail Systems Research (RSR); Coveo
Email marketing has been threatened recently by changes from Apple and Google, and email marketers are working to stay on top of industry shifts. Here are four burning questions about email marketing’s recent shifts.
Article
| Oct 11, 2023
ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.
Report
| Mar 1, 2023
Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.
Report
| Feb 28, 2023
Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.
Article
| Oct 2, 2023
Chart
| Nov 1, 2023
Source: Propeller Insights; WEVO