Agencies are buying social and influencer firms. At least 15 influencer marketing firms, which tend to be profitable, were acquired in 2023, per The Information. Stagwell’s high-profile purchase of Gen Z-focused agency Movers+Shakers could open the door to more acquisitions, as companies cut down on external partners. Marketers are bringing creators in-house.
Article
| Jan 12, 2024
Beauty and fashion also typically see higher engagement from social media and influencer marketing. Our take: A 0.1% lead may not be enormous, but it’s still a lead. SMBs should leverage their advantage on smartphones to drive engagement and form more authentic relationships with consumers. But enterprises shouldn’t let up, either.
Article
| Apr 10, 2024
Last year, Forever 21 launched its “festival umbrella,” which includes a 2000’s-inspired collection in collaboration with TikTok influencer Alix Earle, a live activation at the Rolling Loud music festival, and a collaboration with musician Frankie Clarke of Frankie and the Studs. “How do you become a natural part of [the Gen Z] ecosystem?”
Article
| Mar 25, 2024
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
Article
| Jul 10, 2023
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
Report
| Mar 8, 2022
Users interacted with 2.7% of regular videos posted by the 120 influencers tracked by Captiv8 but just 1.4% of their Shop posts, according to a study conducted by Captiv8 for Fortune. The results of the study track with data from Sensor Tower that found TikTok’s user growth slowing around the time it began leaning into ecommerce. Why it matters: So far, TikTok Shop is proving to be a mixed bag.
Article
| Mar 1, 2024
A quarter of US internet users watch creator- or influencer-led livestreams on YouTube, more than TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), according to April 2023 The Influencer Marketing Factory data.
Article
| Jan 2, 2024
Agencies are buying social and influencer firms. At least 15 influencer marketing firms, which tend to be profitable, were acquired in 2023, per The Information. Stagwell’s high-profile purchase of Gen Z-focused agency Movers+Shakers could open the door to more acquisitions, as companies cut down on external partners. Marketers are bringing creators in-house.
Report
| Jan 10, 2024
Instagram leads influencer marketing, even as marketers spread budgets across social channels.
Article
| Jan 31, 2024
No matter the platform, brands should leverage creators and influencers to connect with consumers via social media. This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey.
Article
| Feb 5, 2024
The Influencer Marketing Factory.
Report
| Sep 25, 2023
When partnering with influencers, the CFA Institute recommends that FIs provide their partners with compliance training, review finfluencer content for compliance and accuracy before and right after it’s posted, and maintain detailed records of social media partner content.
Article
| Feb 12, 2024
And like Discord, there’s a community element to these groups—they want real reviews from real people who have actually tried the products, not influencers who are being paid to shill an item they’d never try in real life. “I’ve built an influencing community, but I don’t consider myself to be the influencer,” Caroline Moss, founder of the “Gee Thanks, Just Bought It!”
Article
| Jan 30, 2024
Both brands have dabbled in influencer partnerships, which could be the reason behind the growth. We forecast total US retail sales of apparel, footwear, and accessories to reach $616.37 billion this year.
Article
| Apr 12, 2024
The absence of TikTok could draw more content creators and influencers to Meta's platforms—further boosting user engagement, making the platforms more attractive to advertisers. Yes, but: It's important to consider factors that could moderate these potential benefits:. The migration of users and advertisers is not automatic.
Article
| Mar 13, 2024
Meanwhile, many will look to Bud Light to see what it does after a year of PR blunders related to its partnership with influencer Dylan Mulvaney, who is a trans woman. The brand’s 2024 ad appears to be leaning into the brand’s more traditionally masculine reputation, featuring a mustachioed mystery man. 4. Business and finance ads show the need for quality creative.
Article
| Jan 30, 2024
Why: Despite it being an 111-year-old brand, “[Stanley] has encouraged consumers to collect their cups through TikTok influencers, expanded color ranges, and brand collaborations,” Feger said. What’s interesting:. Consumers rushed to buy its limited-edition tumbler, made in partnership with Starbucks, selling it out immediately.
Article
| Feb 2, 2024
Conversely, social media visitors, drawn by engaging narratives or influencer endorsements, may not be as immediately ready to take action, which explains the higher bounce rates. This differentiation demands a nuanced marketing approach that is compatible with the unique expectations and readiness of visitors from each channel.
Article
| Feb 14, 2024
Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.
Article
| Jun 15, 2022
Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.
Article
| Jul 11, 2022
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
Article
| Sep 30, 2022
Chart
| Aug 16, 2023
Source: Linqia
Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.
Article
| Jun 28, 2023
Consumers are also willing to trust recommendations from influencers and creators and buy the products online without trying them in-store. Almost half (48.0%) of US beauty shoppers purchased new products based on online feedback from others, per an eMarketer survey, as noted in our The Beauty Path to Purchase report. 3. Product dupes drive experimentation.
Article
| Jan 24, 2024
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Article
| Jan 29, 2022