“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
Article
| Dec 4, 2023
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Article
| Dec 4, 2023
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
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| Jun 5, 2023
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| Dec 19, 2023
Source: Dentsu
The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Report
| May 11, 2023
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| Dec 18, 2023
Source: YouGov; Integral Ad Science
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| Dec 18, 2023
Source: YouGov; Integral Ad Science
Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.
Article
| Nov 15, 2023
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| Dec 13, 2023
Source: Borrell Associates; Inside Radio
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| Dec 13, 2023
Source: Borrell Associates; Inside Radio
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| Dec 13, 2023
Source: Borrell Associates; Inside Radio
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| Dec 11, 2023
Source: Capgemini
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| Dec 11, 2023
Source: Capgemini
As I said, everybody brings different marketing tactics into the channels. If you want to manage creators, or content, commerce or peer performance, all of that can be done through affiliate at this time. And you can do it on a performance basis, or even technology partners that can ingest a lot of marketing innovation.
Audio
| Sep 26, 2023
B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.
Report
| Apr 5, 2023
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
US life insurance ownership is dropping as consumers face a challenging economic environment. Understanding how different demographic cohorts approach life insurance can help shape generation-specific acquisition strategies.
Report
| Mar 27, 2023
To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
Article
| Oct 25, 2023
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
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| Mar 23, 2023
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| Nov 20, 2023
Source: YouGov; Integral Ad Science
WPP merges Wunderman Thompson and VMLY&R: New powerhouse VML will launch as of January 1.
Article
| Oct 18, 2023
Generative AI implementation in marketing is well underway. Now, marketers’ concerns have shifted from how to use generative AI to what the technology means for consumer data and privacy, if models are trustworthy, and where human oversight comes in.
Article
| Oct 18, 2023
ChatGPT and generative AI have taken the business world by storm. But how valid is the buzz around the technology? And how should insurance leaders act on the opportunity in 2023?
Report
| Mar 7, 2023
B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.
Report
| Mar 2, 2023
Marketers have a habit of using “identity” to lump the ideas of identity and audiences together. While there is a connection between the two, they are far from the same thing.
Article
| Oct 9, 2023