Mobile commerce is driving a growing share of retail ecommerce orders: That puts the onus on retailers to create well-designed, easy-to-use experiences for their mobile websites and apps
Article
| Dec 28, 2022
Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.
Article
| Dec 6, 2022
On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.
Audio
| Jan 17, 2023
The stat: Mcommerce represented nearly half (50.1%) of November’s ecommerce revenues, per Adobe Analytics. However, conversion rates for desktop during Thanksgiving and Black Friday were nearly double those on mobile. The takeaway: Mcommerce is gaining momentum among consumers, but many are still shopping via desktop during the holidays.
Article
| Nov 27, 2023
Video
| Oct 22, 2021
These gains are being bolstered by the rising adoption of mcommerce, which, according to our forecast, will account for nearly 50% of total US holiday ecommerce sales this year. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Dec 7, 2023
Mcommerce gains momentum. Mobile devices drove 59% of online sales on Thanksgiving Day (accounting for $3.3 billion, up 14.0% YoY) and 54% on Black Friday ($5.3 billion, up 10.4% YoY) as more shoppers grow comfortable shopping on the go, according to Adobe Analytics. We expect mobile will account for 49.6% of ecommerce sales over the final two months of the year.
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| Nov 25, 2023
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
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| Jun 1, 2022
Source: eMarketer
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| Jun 1, 2022
Source: eMarketer
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| Jun 1, 2022
Source: eMarketer
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| Feb 1, 2022
Source: eMarketer
Mcommerce will account for around 43% of US ecommerce sales in 2023—that share will grow to nearly 50% in 2027, per our forecast. Mobile is also a critical bridge between online and offline sales and should be prioritized to drive traffic to both channels. Retailers lag average spending on digital display advertising because search remains a priority.
Report
| Sep 7, 2023
US ecommerce as a whole is moving toward mcommerce. Just under half (49.8%) of total US ecommerce sales will occur on mobile devices in 2027, per our forecast. And the share of mobile buyers will grow from 66.5% of the population in 2023 to 70.0% in 2027, per our forecast. Marketplaces will need to experiment with new channels and formats.
Report
| Jun 6, 2023
Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year. Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth. Use this chart:. Ensure your holiday marketing strategy offers online deals and promotions. Make a case for greater investment in digital. More like this:.
Article
| Oct 25, 2023
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| Oct 5, 2022
Source: Comscore Inc.
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
Social commerce has yet to reach its potential in the UK. Social buying is still on the rise—and there is plenty of headroom to grow spend.
Report
| Dec 1, 2023
Retailers with high mobile app adoption rates like Amazon, Shein, and Walmart are likely to see a disproportionately high share of mcommerce transactions, according to Lipsman. Those who want to boost app adoption should use email communications, physical stores, and even TV ads to market their apps more effectively, said Lipsman.
Article
| Oct 31, 2023
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Mar 15, 2024
On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Audio
| Mar 11, 2024
Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an “online wellness destination” that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.
Article
| Jan 29, 2024