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| Jan 12, 2024
Source: EMARKETER
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Feb 22, 2024
Meta’s facing international growth challenges: Legal inquiries and fines from South Africa and Ireland are the latest hurdles the social media leader must contend with.
Article
| Mar 16, 2022
Many of these multinational firms partnered with local players like Nigerian paytech Flutterwave and Zambia-based wallet Digital PayGo last year as cash use declined across the continent: The share of point-of-sale (POS) payments made with cash in the Middle East and Africa dropped 16.3% year over year (YoY) in 2021, per FIS.
Article
| Dec 22, 2022
Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.
Article
| Oct 31, 2023
Social media’s relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.
Report
| Feb 16, 2024
Streamers won't sacrifice their brands for sports rights: Disney is keeping gambling at arm’s length while Apple and Amazon run from a Saudi golf deal.
Article
| Sep 19, 2022
Forecasts
| May 5, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: Insider Intelligence | eMarketer
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Audio
| Jan 9, 2024
The bigger picture: MEA is a burgeoning market for ecommerce transaction value. Ecommerce in the region grew 21% YoY in 2022, with CAGRs projected in the mid-teens through 2026, per FIS’s 2023 Global Payments Report. This creates ample opportunity for digital payment providers like Network International to gain volume.
Article
| Apr 18, 2023
But their presence in the Middle East and Africa is limited: Alipay, for instance, only entered the market four years ago when it launched in Israel and until now had yet to penetrate the broader region.
Article
| Jul 6, 2022
And declining cash use across the region will reinforce that trend: The share of point-of-sale payments made with cash in the Middle East and Africa is expected to decline nearly 30% between 2021 and 2025, per FIS. The opportunity: Google can use South Africa as a launchpad into neighboring markets—especially those with high Android penetration.
Article
| Aug 25, 2022
Cash use is declining across the Middle East and Africa as more consumers and merchants opt for digital payments, making the region more attractive for payment providers like Apple: Mobile wallets grew 55% annually in 2021 to make up 11.8% of point-of-sale (POS) transaction value, per FIS.
Article
| Aug 22, 2022
The Middle East and Africa had the highest share of cash point-of-sale (POS) payments of any region globally, with cash accounting for 44% of POS payments in 2021, per FIS. Bringing its contactless tech to the event can help boost digital payments adoption for consumers in Qatar and for those visiting from outside the country.
Article
| Nov 21, 2022
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024