In the money: Our estimates call for US mobile gaming ad revenues to reach $6.26 billion this year, up from $1.43 billion five years ago.
Article
| Jul 20, 2022
Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones. There’s also significant overlap between mobile, console, and desktop/laptop gamers. For example, nearly 9 in 10 digital gamers play mobile games, which means just over 10% of gamers are strictly committed to desktop or console.
Article
| Jun 13, 2022
Advertisements have driven record revenues for mobile games, and the global audience for video games as a whole is only getting bigger. According to a March survey from Deloitte, 96% of millennials, 96% of Gen Zers, and 89% of Gen Xers listed video games as one of their top 3 frequent activities. It’s not just in-game ads that are getting attention.
Article
| Apr 25, 2022
Gaming is big among adults as well, particularly mobile gaming, which the average US adult spends about 27 minutes doing each day, according to our estimates. That’s about 13% of all time spent with mobile apps. 2. Consumer spend is contracting, but there’s more to the story for advertisers.
Article
| Dec 13, 2022
There’s no official word on whether Netflix’s ad-supported tier will include access to Netflix Gaming, the mobile gaming service Netflix has invested tens of millions into through acquisitions and high-level hires.
Article
| Aug 19, 2022
Mobile games: ByteDance already has mobile gaming aspirations. The Chinese tech giant produced $1 billion in player expenditures across its mobile games, a 16% increase from the year prior, per Sensor Tower. It could easily create a library of games exclusive to TikTok users.
Article
| Dec 21, 2022
Mobile games: ByteDance already has mobile gaming aspirations. The Chinese tech giant produced $1 billion in player expenditures across its mobile games, a 16% increase from the year prior, per Sensor Tower. It could easily create a library of games exclusive to TikTok users. Online learning: TikTok could convert engagement into education by leaning into more informative content.
Article
| Aug 4, 2022
Article: Mobile gaming growth attracts interest from nongaming media firms.
Article
| Dec 22, 2021
Article: Mobile gaming growth attracts interest from nongaming media firms.
Article
| Dec 15, 2021
More on this: Activision Blizzard is one of the gaming industry’s largest publishers, owning major franchises like World of Warcraft and Call of Duty, as well as mobile games such as Candy Crush Saga. These titles, among others, could now potentially be linked exclusively to Microsoft’s Xbox consoles and Game Pass subscription service.
Article
| Jan 19, 2022
Article: Following unprecedented pandemic growth, US mobile gaming continues upward climb.
Article
| Jan 31, 2022
Tuning in to CTV: At long last, Netflix is reportedly testing ways to bring its mobile game catalog to TVs, which would unify its game library under one hub since it launched gaming efforts in 2021. Roku is letting go of 200 more employees after laying off 200 last year due amid the weaker ad environment. Given its rising viewership, it could be an acquisition target.
Article
| Mar 31, 2023
In September, a Bloomberg investigation found that iHeartMedia (which will account for one-fifth of US podcasting revenues) and The New York Post bought millions of fraudulent listeners via mobile game ads that prompted podcast downloads. Our take: Podcasting’s next frontier is beyond North American markets.
Article
| Dec 29, 2022
The streaming service has been fleshing out a gaming business that’s primarily focused on mobile games, but could find a comfortable partner in Microsoft should it attempt to make the jump to other platforms.
Article
| Jul 14, 2022
Take-Two Interactive (Grand Theft Auto, NBA 2K) completed its acquisition of mobile game giant Zynga for $12.7 billion. Sony this year announced it was acquiring Bungie, the maker of the popular Destiny and Halo franchises, as well as Haven. The big takeaway: Despite the gargantuan deals reached in 2022, the conversation around EA suggests there’s more consolidation to come.
Article
| May 24, 2022
It is also investing heavily in the mobile gaming space, particularly outside of China. Why it matters: By launching an entirely new app rather than embed added functionality into TikTok and Douyin, ByteDance is deviating from Tencent’s strategy of encapsulating all sorts of features into WeChat.
Article
| Jul 18, 2022
Mobile games captured more than $116 billion of that spending, about $15 billion more than they did in 2020, due largely to the rise of in-app subscriptions and time spent with these apps amid the pandemic. More like this:. Report: US Generation Z Technology and Media Use. Article: Facebook’s metaverse future gets a reality check from declining user numbers, record losses.
Article
| Feb 9, 2022
On the horizon: Mobile gaming giant Zynga is scheduled to report earnings today, with its advertising revenues likely under fire due to the iOS changes. Interestingly, some companies that may benefit in the long term saw their stocks sink after releasing their Q3 earnings. Despite continued growth, Roku watched its shares tumble when its revenues missed analysts’ projections.
Article
| Nov 8, 2021
Take-Two Interactive bought Zynga for $13 billion, merging two monoliths in PC and mobile gaming segments. Days later, Microsoft reported it would acquire Activision Blizzard for $70 billion, the biggest M&A in gaming history and Microsoft’s second-largest acquisition behind the $26 billion LinkedIn purchase in 2016. Sony followed suit by buying Halo and Destiny developer Bungie for $3.6 billion.
Article
| Jun 1, 2022
Giving Ubisoft the rights to distribute games in the EU could appease UK regulators’ concerns, clearing the final stage in gaming’s biggest acquisition.
Article
| Aug 23, 2023
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Sep 26, 2023
Source: Ipsos; Moloco
On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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| Aug 21, 2023
For mobile games, the next leading method is in-app purchases, and for nongaming apps, it’s native ads. More like this:. Report: Insider Intelligence’s Mobile Trends to Watch in 2022. Article: Tech’s 5 weirdest flexes for 2021. Article: In 2022, each tech firm will have its own version of the metaverse.
Article
| Jan 5, 2022