Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.
Report
| Jan 8, 2024
Spending on these other options—which include classifieds and directories, email, lead generation, and mobile messaging—will tick down this year and not grow much next year. But it is still a noteworthy metric given the scale of the dollar figure. CPG companies like video advertising—but not quite as much as other industries do.
Report
| Sep 27, 2023
They read when they must and will eagerly comment on or text about what they’re watching, but video is the primary form of media through which they interpret the world. Social media is a lifeline, but Gen Zers do desire occasional breaks. TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time.
Report
| Sep 21, 2023
LinkedIn owner Microsoft is a key investor in OpenAI: Given Microsoft’s heavy focus on AI, it’s hardly a surprise that LinkedIn has integrated the tech across its platform, including an AI writing tool that automatically generates a text post. LinkedIn has also leveraged its tie to OpenAI to help develop an AI-powered experience for Premium members.
Article
| Nov 27, 2023
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Meanwhile, Threads, Meta’s new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU. In response to EU privacy regulations, Meta launched ad-free subscription options for Facebook and Instagram in October.
Article
| Nov 17, 2023
Walmart uses AI in “Text to Shop,” a feature allowing consumers to add to carts via text or voice commands, and is using GPT-4 to improve the experience. Amazon wants to turn its search into a generative AI-powered interactive experience and is reportedly hiring for what job postings describe as a “once in a generation transformation.”.
Report
| Jun 6, 2023
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
The article itself is kind of funny, but some of these issues could be applied even to our SMS texts now. They're filled with spam and codes and verification receipts. We're not going to get rid of that too. How are we going to communicate? What are the alternatives, guys? You know what it is?
Audio
| Mar 22, 2024
Generate text. Creators can use generative AI tools to develop captions, hashtags, and other text for their content. Develop creative briefs. ChatGPT can develop a concept and provide brands with a target audience, an objective, a key message, deliverables by platform, and metrics to measure the campaign. Test creative.
Report
| Mar 15, 2023
Gen AI is not something that you can set and forget and just take its results and input them into the fields, but if you need something to generate lots of texts that you can then edit down or tweak as needed and you need that to do it quickly, gen AI is great for that. I think it's early traction as a workplace technology in and around rudimentary tasks is, it's not surprising at all.
Audio
| Apr 11, 2024
But in the US there are memes around, if you send someone a text and it's green and not blue. Tyler Van Dyke:. Exactly. Rob Rubin:. You don't have an iPhone. What happened? Carina Perkins:. I don't have an iPhone, I have a Samsung. Rob Rubin:. I know you use Google Pay. Tyler Van Dyke:. We can't be friends anymore. Rob Rubin:.
Audio
| Mar 19, 2024
This is when OpenAI generates text that matches Times articles word for word. The Times provides lots of examples in the lawsuit against OpenAI, but OpenAI says regurgitation is a "rare bug" that they are "working to drive to zero." So I don't know if that's going to change any judges minds.
Audio
| Mar 18, 2024
That’s primarily due to its text-based format and emphasis on communities. But Reddit is also working to attract new audiences with the test of a “Watch” tab, a separate TikTok-style video feed. Are there any Twitter substitutes?
Report
| Apr 10, 2023
Targeted mobile ads, SMS marketing, and push notifications can be effective in reaching and engaging mobile shoppers. Retailers should focus on targeting higher-value mobile shoppers—offering premium products and personalized offers to this segment to boost spend. Smartphones reign supreme in mobile shopping—and are playing a bigger role in-store.
Report
| Aug 31, 2023
I think at the time that I lived there texting and driving was technically not illegal. So it's in that vein. It checks out. Marcus Johnson:. Yeah. No offense, Missouri. You're the worst drivers. I've driven all over the country. You get to Missouri, it's like you're part of a NASCAR race. It's disaster. There's cars flying all over the place. But it's not Missouri.
Audio
| Apr 25, 2024
There are a number that are really investing in email marketing, SMS marketing, everything that gets you around the gatekeeper. Essentially social media is a major gatekeeper at this point. The other one is search. If you're building a strategy that would be reliant on social media, I would just ask that publisher why, given the fact that the rules of engagement can just change on you immediately.
Audio
| Apr 1, 2024
They are software systems that use natural language processing and machine learning algorithms to create humanlike responses to simple text or visual prompts. Snap’s My AI is now available to all Snapchat users. Snapchat was first to market with ChatGPT-powered My AI, originally launched to Snapchat+ subscribers in February 2023.
Report
| Jun 13, 2023
Forecasts
| Sep 7, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 14, 2024
Source: Forrester Consulting; Zoovu
YouTube’s play: Walpert Levy pointed to Dream Screen, which is a feature that allows creators to generate background images using free text, meaning they don’t need a green screen or graphic design skills. The platform also has a tool that converts horizontal video into vertical, meaning creators don’t need editing skills to turn longer YouTube content into Shorts.
Article
| Oct 30, 2023
Generative AI allows agencies to deliver images and text for social media more efficiently. It also helps with hashtag suggestions and can be used to A/B test various assets. Customer service. Social media accounts play an important role in brand-customer relationships.
Report
| Mar 20, 2023
A creator invites their audience and shares content like voice notes, videos, images, polls, or plain text messages. Every time the creator shares content, all the members of the channel get a notification. The feature is being trialed for Pages on Facebook. Pages representing celebrities, brands, or other entities can initiate a channel, and their followers can join directly from their Page.
Article
| Oct 23, 2023
Chart
| Feb 1, 2024
Source: EMARKETER