The news: Montana is the first state to approve a full ban on ByteDance’s TikTok, escalating the government's negative sentiment toward the popular video app on the grounds of its potential for spying on US citizens, per NPR. An all-out ban: Montana's House of Representatives voted 54-43 to approve the bill that would ban TikTok from being downloaded in the state.
Article
| Apr 18, 2023
The rapidly growing video app aims to snag a larger portion of the digital ad industry amid the broader ad spending dip that led us to restate our forecasts. Social platforms continue to be hurt by Apple’s 2021 privacy changes as macroeconomic uncertainty inhibits most ad spending growth.
Article
| Jan 11, 2023
ByteDance’s backup: TikTok’s parent company is investing in user acquisition for its lifestyle and video app, Lemon8, which could serve as a backup plan if TikTok is banned in the US. TikTok is set to be the fastest-growing social platform in the Asia-Pacific region this year, with its user base expected to grow nearly double that of Instagram, particularly in Southeast Asia.
Article
| Mar 31, 2023
Outlining ambitions: Hundreds of thousands of small and medium-sized businesses advertise on TikTok, according to Blake Chandlee, TikTok's head of global business solutions, who spoke in Cannes on Monday—but he said the short-form video app is “looking for millions.”.
Article
| Jun 21, 2022
US adults will spend 1 hour and 51 minutes (1:51) on CTV this year, outpacing time spent on mobile video (1:06) and desktop video (0:24). More like this:. Here’s what media giants face as they try to charm advertisers this week. More video rivals fight for fewer ad dollars at upfronts. 5 advertising takeaways from this year’s upfronts. Almost half of YouTube viewership happens on TV screens.
Article
| May 15, 2023
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Mobile video and connected TV. Measurement problems and ad fraud. Plus! Brian Burch, vice president, marketing at StackAdapt, joins the conversation. Presenters:. Ross Benes is a senior analyst at Insider Intelligence.
Video
| Feb 9, 2022
The popularity of the short-form video app helped its ad revenues grow 139.9% in the US last year, per our latest forecast. But despite that success, regulatory pressure has forced TikTok to restructure its US business and could pave the way for US oversight of its recommendation algorithm in a move that could reshape social media’s relationship with the government.
Article
| Jan 18, 2023
Amazon may be taking a cue from TikTok’s success, but the short-form video app is still a far cry from threatening Amazon’s enormous empire, especially as it faces growing calls for an outright ban in the US.
Article
| Jan 31, 2023
Social media and video app Cameo also laid off 87 employees last week—nearly a quarter of its workforce. Retail companies—including GoPuff, Peloton, Thrasio, and Reef—are also rethinking their staffing levels as the changing economic conditions force them to shift focus to turning a profit.
Article
| May 10, 2022
Online and mobile video was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (58%). Beyond the chart: Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
Article
| May 18, 2022
Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.
Report
| Nov 14, 2022
The news: Google was fined 42.1 billion won ($32 million) by South Korea’s Fair Trade Commission (KFTC) for blocking mobile video game developers from a rival Korean mobile app platform called One Store, per TechCrunch. South Korea is Google Play’s third-biggest market behind the US and Japan.
Article
| Apr 12, 2023
. * TikTok and DIRT’s study was based on an in-lab test, which measured responses to a mock feed during and after exposure to ads on five social and mobile video platforms from 300 US consumers between January 24 and February 1, 2022. At-home testing and surveys were conducted with 5,208 US consumers during the four weeks after initial exposure, from February 9 to March 16, 2022.
Article
| Sep 15, 2022
Technical advances to help you run a global video app. Presenters:. Adam Jensen is director, broadcast and digital content at Brightcove. Adam is a socially conscious creator, media theorist, and veteran of the streaming entertainment industry. He is currently the director of Play TV by Brightcove.
Video
| Nov 18, 2021
Here’s a review of events tied to the short-form video app that have dominated the headlines this year. A look back:. February: The Commerce Department begins its review of comments on proposed rules that could augment the government’s oversight of any apps that could be utilized “by foreign adversaries to steal or otherwise obtain data.”.
Article
| Dec 20, 2022
Mobile video ad spending will constitute 80.2% of all digital video spend this year. Desktop and laptop spending, which includes CTV as a subcategory, will account for the remaining 19.8%. Please note that we don’t currently break out CTV ad spend as a separate category in the UK. Over the rest of the forecast, mobile’s share will increase—reaching 82.9% by 2026.
Article
| May 27, 2022
A video app. Marcus Johnson:. Not text, yeah. Debra Aho Williamson:. A short video app. Everybody calls it a short video app. It's even complicating for us now because we estimate social video ad spending and social video users and we include TikTok in that.
Audio
| Aug 7, 2023
Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.
Report
| Sep 27, 2022
Many of these opportunities focus on connected TV, but US adults will spend an average of 54 minutes per day watching mobile video in 2022. Dealing with influencers directly may give brands more control. eMarketer expects spending on influencer marketing in the US to hit $4.99 billion in 2022 with strong growth going forward, and the bulk of this activity will be on mobile.
Report
| Aug 9, 2022
Mobile video viewing has benefited from TV’s resurgence, as the substitute screen. The popularity of the TV screen likely resulted in the return of the fight for the remote, harking back to the halcyon days of traditional broadcast TV viewing. The losers these days, though, have a fallback option.
Report
| Mar 29, 2022
In 2022, the short-form video app will rake in 2.4% of the nearly $250 billion in US digital ad spending—just under 1 percentage point less than YouTube and more than Snapchat and Twitter combined. Still, that’s a drop in the bucket compared with Google and Meta, which will claim 28.2% and 22.3% of the US digital ad market, respectively. Ad and Monetization Updates. TikTok Introduces TikTok Pulse.
Report
| Jun 30, 2022
YouTube dominated mobile video time spent in Indonesia, Malaysia, the Philippines, Singapore, and Thailand with a 63% share in Q3 2021, followed by TikTok’s 26%, according to Media Partners Asia. Subscription video on demand services collectively accounted for another 10% of time spent, and the remaining 2% was spent on game livestreaming. Unleashing the Power of Connectivity.
Report
| May 9, 2022
This could change, however, as the major short-form video apps—like Kuaishou and ByteDance’s Douyin—move aggressively into social commerce. We’re monitoring these developments carefully and will forecast these companies as soon as we can. For now, it remains a three-way race. By next year, JD.com will claim a full 20.0% of the market, and PDD won’t be far behind.
Report
| Jul 29, 2022
With each succeeding year, the video app has blown past its rival. It happened first in Asia-Pacific, followed by Latin America, Central and Eastern Europe, and the Middle East and Africa in 2020. Western Europe followed suit last year. This year, the final region—North America—will fall. TikTok will have 97.8 million users there by year’s end, versus 96.8 million on Snapchat.
Report
| Jan 18, 2022