Traffic is up at Aldi and Lidl: With the cost of rent, car insurance, and electricity continuing to rise, consumers are looking to save on groceries.
Article
| Apr 10, 2024
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.
Report
| Nov 4, 2021
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| Jan 18, 2024
Source: Winterberry Group
So I thought I'd regale you with a couple of newspaper stats. The UK's first daily newspaper first went into circulation in 1702. It was called the Daily Courant, C-O-U-R-A-N-T. Lots of newspapers followed. And 144 years later, a newspaper called The Daily News hit the streets in 1846. And it had a very famous editor. Think of the year. Any guesses on who that editor might be? It's seasonal as well.
Audio
| Nov 9, 2023
Chairman Martin Gruenberg faces calls for his resignation.
Article
| Nov 22, 2023
Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.
Article
| Feb 29, 2024
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International.
Here are three missteps brands have made with AI and content creation and what brands can learn from them.
Article
| Apr 19, 2024
Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.
Article
| Feb 9, 2024
Meta looks to build for the future: Threads and Reality Labs come into focus as potential long-term growth engines.
Article
| Feb 2, 2024
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.
Article
| Apr 11, 2024
But hidden in the news of the Times’ solid quarter is the implication that other media outlets with less reach and a bigger reliance on digital ads will be hit harder than the iconic newspaper as advertising spending starts to slow down.
Article
| Aug 4, 2022
Ostalé hinted at a new way forward in a September 2023 interview with Chilean newspaper El Mercurio. He said that customers have “have a certain understanding of what Falabella [department stores], Sodimac [home improvement], and Tottus [supermarket] are” and “clients could’ve been confused” by its unified ecommerce platform.
Report
| Nov 1, 2023
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
Article
| Jun 22, 2023
Sometimes, consumers don’t behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape.
Article
| Feb 12, 2024
Advertisers have put genAI to work on a bevy of tasks. But the resulting efficiency gains are not yet changing media plans. And genAI’s vaunted media creation capabilities are being used differently by small agencies and large ones.
Report
| Mar 14, 2024
Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
Article
| Sep 1, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.
Audio
| Apr 6, 2022
Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?
Article
| Mar 7, 2022
US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.
Article
| Apr 6, 2023
There’s no place like home for remote clinical trials: Medable scored a whopping $304 million in funding to expand its decentralized clinical trial capabilities—we explore why decentralized clinical trials are here to stay well after the pandemic.
Article
| Oct 27, 2021
Banks that abruptly close customer accounts without clear explanations lose business and trust in their brands.
Article
| Nov 8, 2023
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| Jan 4, 2024
Source: Mediaocean
A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.
Article
| Aug 15, 2022