Third-party cookies are a personalization solution that work for nearly all advertisers, but there’s no one option that’s moving in to fill the void. Instead, advertisers will have to become accustomed to a number of systems and sources of data. Major post-cookie solutions are only just hitting the market.
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| Jan 8, 2024
AI, SMS, and personalization are transforming digital marketing, creating more customer-focused experiences, and paving the way for innovative strategies.
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| Nov 29, 2023
To appeal to deal-seekers, brands will need to use personalization to target the right customers with relevant offers, said Connors. “Personalized offers are a better distribution of your investment to customers that matter most to you, and it helps customers because you’re making it easy for them to get value on the products that are most relevant to them.”. 2.
Article
| Jan 23, 2024
“[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel.
As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet. Here are eight predictions for that not-so-distant future.
Article
| Apr 21, 2023
They view personalization as the non-negotiable factor, prioritizing it over data privacy. However, 50% of Gen Zers don’t know or are prey to misunderstandings about how social media companies use their data. A recent Deloitte study found that Gen Z was three times more likely to fall victim to online scams than baby boomers. What does this mean for banks?
Article
| Dec 11, 2023
It wants to de-stress finances for Gen Z, but is its personalization too personal?
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| Jul 8, 2022
This desire for hyper-personalization will extend beyond just beauty products—we expect health and wellness brands to use similar tactics. 3. More digitally native companies will partner with Amazon. Though digital native D2C brands like Allbirds and Warby Parker exploded onto the scene in the 2010s, they’ve struggled to keep up momentum, often losing share to more established brands.
Article
| Jan 5, 2024
“The sheer number of SKUs available at any one time is helping elevate the importance of intelligent personalization,” our analyst Suzy Davidkhanian said. Pro tip: Elevate your gift guide by incorporating exclusive discounts that can’t be found elsewhere.
Article
| Dec 5, 2023
ThredUp also uses AI to extract information from product images, creating more accurate product listings and enhancing search and personalization. The platform plans to use generative AI (genAI) to improve visual merchandising and content. Streamlining the listing process. For P2P marketplaces, individual sellers have the responsibility for listing items for sale.
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| Apr 5, 2024
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| Nov 2, 2021
Half of US enterprise marketers have used or plan to use AI for content personalization in their email marketing campaigns, per July 2023 Ascend2 and RPE Origin data. “[Generative AI] paves the way for increased productivity and streamlined operations, and it frees up marketers’ time so that they can be more creative and more strategic,” said Voss.
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| Dec 21, 2023
Leverage AI for personalization to further build customer relationships. Invest in social media marketing. Don’t worry if you can’t match Shein’s and Temu’s monumental advertising budgets. Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth.
Report
| Apr 18, 2024
Personalization is the holy grail of loyalty. Half of marketers worldwide agree a personalization strategy can improve customer experience and increase customer retention and revenues, per a January 2023 report by Ascend2. Globally, consumers spend an average of 21% more when brands personalize their experiences, according to a 2023 report by Twilio.
Report
| Jun 29, 2023
Future growth will come from encouraging existing mobile buyers to spend more—so personalization, loyalty programs, and user experience will be more important than ever. Targeted mobile ads, SMS marketing, and push notifications can be effective in reaching and engaging mobile shoppers.
Report
| Aug 31, 2023
Advertiser budgets will continue to migrate into platforms, channels, and formats where personalization, customization, and scaled output are essential. That will make it increasingly difficult for brands to keep up with their competitors without deploying genAI in some form. GenAI has already entrenched itself in the advertising ecosystem.
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| Mar 14, 2024
Tune in tomorrow to hang out with Sarah Libo, who is speaking about AI and hyper-personalization with Susie David Canyon and Karina Perkins.
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| Feb 20, 2024
From experimenting with skin diagnostics to product personalization, beauty brands have accelerated investments in personalized AI-powered innovations—such as Sephora’s Smart Skin Scan diagnostic tool—since the pandemic, according to analysis from SwiftERM.
Article
| Dec 12, 2023
Automated creative production and optimization will supercharge personalization efforts and allow better resource allocation. For example, talent can focus on developing smart creative concepts rather than reformatting ads to fit various dimensions. How can advertisers get the most out of their programmatic strategies in 2024? Get your post-cookie ducks in a row. Don’t wait for Google.
Report
| Nov 14, 2023
Gen Zers and millennials are particularly demanding when it comes to personalization. For online shoppers ages 18 to 42, personalized product recommendations are a bigger priority than frictionless payments, per Klarna. Baby boomers are still focused on the in-store experience.
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| Jun 15, 2023
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| Jul 20, 2023
Source: Airship; Sapio Research
To maintain a competitive edge in the face of Amazon’s dominance, ecommerce retailers will need to focus on improving CX via personalization, advanced logistics, and seamless omnichannel experiences. Online marketplaces offer opportunities.
Report
| Jul 24, 2023
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
Article
| Apr 19, 2024
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Article
| Mar 12, 2024
Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
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| Dec 4, 2023
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| Jan 12, 2022
Source: GetFeedback