Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa.
Article
| Dec 5, 2023
Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.
Report
| Jul 25, 2023
25% of US TV/video ad buyers want to have three currencies for impression measurement, according to March 2023 data from the Interactive Advertising Bureau, Standard Media Index, and Advertiser Perceptions. Another 45% opt for four or more currencies.
Article
| Dec 21, 2023
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
Report
| Nov 28, 2023
Our predictions for retail media networks, smart TV watching, and generative AI.
Report
| Dec 7, 2023
Netflix will overtake Disney+ in ad revenues next year, amassing $1.03 billion versus Disney’s $911.9 million, per our forecast.
Article
| Dec 19, 2023
Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.
Report
| Oct 18, 2023
CTV ad spending is expanding because more services have adopted ads, streaming services have increased their ad loads, and people continue to spend more time streaming. Not too long ago, HBO, Netflix, and Disney+ featured no advertising. Now they all have ads. And some of the most popular ad-supported streamers, like Hulu, have increased their ad loads in recent years.
Article
| Jun 29, 2023
Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.
Report
| May 5, 2023
Chart
| Nov 3, 2022
Source: Lotame; PureSpectrum
Chart
| Feb 17, 2022
Source: Forrester Consulting
Article
| Nov 20, 2023
US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.
Article
| Jun 15, 2023
Expanded opportunities have made retail media’s rosy forecast even rosier. But retailers and buyers need to address the channel’s measurement, standardization, and complexity challenges.
Report
| Nov 8, 2023
Forecasts
| May 24, 2023
Source: Insider Intelligence | eMarketer
US TV ad spending will decline from next year through 2026 except for a slight uptick in 2024. At the same time, connected TV ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.
Report
| Jun 14, 2022
The 2023 upfront market will likely be the last one transacted primarily on Nielsen’s legacy currency. A shift from traditional TV to digital video advertising is the main factor driving this change.
Report
| May 17, 2023
On a gross basis, YouTube will account for about half of our 2021 US CTV programmatic ad spending estimate. While some streaming services prefer to sell their inventory through traditional sales methods like TV networks do, and rely on upfront deals, advertisers are bullish about programmatic’s future role in CTV.
Report
| Nov 18, 2021
Connected TV (CTV) ad spend in the US will pass $25 billion this year and continue to grow by double digits through the end of our forecast period in 2027. Even with a challenging market, the format is in decent shape.
Article
| Jun 6, 2023
The one that Ross is talking about I think is the H1 2024 Programmatic Ad Spending Forecast report. This is the biggest thing that's happening in the programmatic ecosystem and the digital advertising ecosystem in a long time, and I think there's going to be a fair amount of chaos.
Audio
| Jan 12, 2024
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 30, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Chart
| Nov 29, 2023
Source: Insider Intelligence | eMarketer
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
Video takes the lead as non-video programmatic ad spend slows. TikTok Shop’s latest growth tactic: wooing creators. More Chart of the Day:. 8/24 - The rise and fall of ecommerce growth. 8/23 - Programmatic OOH watch. 8/22 - Gen Z’s social motivators. 8/21 - Buying into Klarna. 8/18 - Agencies in review.
Article
| Aug 24, 2023