Chart
| Oct 3, 2023
Source: Ericsson
Key stat: Generative AI adoption will climb to 77.8 million users in the two years following the November 2022 release of ChatGPT, more than doubling the adoption rate of both tablets and smartphones, according to our forecast.
Article
| Aug 11, 2023
Chart
| Sep 13, 2023
Source: TrendForce
New USB-C charging ports are the biggest change for upcoming iPhones. We could be facing an innovation slump for smartphones as manufacturers push to raise prices.
Article
| Aug 1, 2023
Smartphones will continue to gain ground as digital sales shift away from computers and tablets. In 2027, mcommerce (sales made on smartphones, tablets, and other mobile devices) will near the tipping point of half of ecommerce sales.
Article
| Aug 1, 2023
The news: US small businesses (SMBs) see higher clickthrough rates on smartphones than enterprise businesses, per our Industry KPI data via Taboola, indicating an opportunity for small marketers to effectively reach consumers and compete with larger companies. Organic clickthrough rates (CTRs) for SMB ads with publishers on tablets were 2.9%, while smartphones had CTRs of 2.8%.
Article
| Apr 10, 2024
Chart
| Aug 29, 2023
Source: Daniel Research Group (DRG)
Audio
| Jul 18, 2023
Chart
| Aug 30, 2023
Source: International Data Corporation (IDC)
And total smartphone-based spending will top $1.185 trillion, compared with $7.548 trillion in total retail sales. We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder.
Article
| Feb 12, 2024
Smartphone adoption is high, at 98.6% across the region, second only to Latin America. Price points are low for smartphones—unlike ownership of more expensive devices, which differs dramatically between low- and high-income internet users. Time spent with media in the region strongly favors mobile.
Report
| Oct 30, 2023
This shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents. Time spent with mobile devices favors smartphones by a wide margin in Southeast Asia. Time with mobile reached 4:29 daily this year in Southeast Asia, 1:34 more than time with PC/laptop/tablet.
Report
| Oct 30, 2023
This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents. Voice assistant usage is highest in Asia-Pacific. More than a third of the region’s population (36.0%) used these tools on smartphones mainly, well ahead of any other region.
Report
| Oct 30, 2023
Smartphones are impacting how and where people consume content. Mobile time spent averaged 3:04 daily in H1 2023. That’s up 28.7% from 2019, the result of more time with social media apps, listening to music on streaming apps, and watching more content on smartphones in general. Smartphone penetration in Canada reached 95.8% in H1 2023.
Report
| Oct 30, 2023
Forecasts
| Aug 11, 2022
Source: Insider Intelligence | eMarketer
They said this not only “deprives users” of the benefits and innovations third-party wallets could provide, but it also discourages consumers from switching to a different smartphone, as they would have to leave the familiarity of an everyday app.
Article
| Mar 25, 2024
And the other thing is that from a demographic perspective, 87% of US teens own an iPhone and nearly the same percent expect that their next phone will be an iPhone. This is according to Piper Sandler. And so Apple just has a huge advantage, especially in the fact that at least right now, if you have an iPhone, the Apple Wallet is the only wallet you can use.
Audio
| Mar 19, 2024
And total smartphone-based spending will top $1.185 trillion, compared with $7.548 trillion in total retail sales. We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder. To view the full forecast, click here.
Report
| Jan 5, 2024
Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership. Time spent with the medium far outranks similar countries, a reflection of wide programming choice in the US.
Report
| Oct 30, 2023
Why Apple is the Gen Z winner: Powerful brand loyalty has set up Apple Pay for strong Gen Z demand. 87% of US teens own an iPhone, and nearly the same percentage expect their next phone will be an iPhone, according to Piper Sandler.
Article
| Mar 9, 2024
This makes sense given 96.4% of respondents own a smartphone, and there is minimal difference in penetration across gender, age, and income (although ownership is slightly higher among medium- and high-income households). But the country ranks the lowest in 16 of the 23 activities tracked.
Report
| Oct 30, 2023
The number of mobile apps for health condition management is rising. This report examines how smartphone apps can help users control diseases and what gaps need to be filled before more consumers, providers, and payers get on board.
Report
| Dec 9, 2021
Those were smartphone ownership, live TV viewing, and three applications of voice assistants: finding information, completing an action, and the combination of the two. Italy’s strong showing in smartphones contrasts with its last-place finish in the region and worldwide in feature phone ownership. Netherlands.
Report
| Oct 30, 2023
Just this week, the DOJ announced it was suing Apple for its iPhone monopoly, showing the department is serious about taking antitrust action against Big Tech. Use this chart:. Illustrate the decline in Big Tech acquisitions. Consider potential impact on the digital advertising landscape. More like this:. Apple's new ad product pushes it closer to Google.
Article
| Mar 22, 2024
Mobile dominates, thanks to ubiquitous social media use on smartphones. Almost 4 in 5 programmatic ad dollars will target mobile users this year. This share has shifted dramatically from a decade ago, when it accounted for just 26.8% of spending.
Report
| Jan 29, 2024