Social commerce fundamentals are strong. Social buyers in Canada have almost doubled in number since TikTok’s launch. There were 5.8 million social buyers in Canada in 2018, and that figure will be 10.5 million this year.
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| Sep 18, 2023
TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.
Article
| Jun 16, 2023
How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.
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| Feb 20, 2024
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| Oct 6, 2023
Source: Feedvisor
Fulfillment partnerships will give social commerce added traction. Amazon's partnerships with Meta, Snap, and Pinterest could make buying and fulfilling social orders easier and may lead to added growth. More apps with commerce also means more retail media networks. Many apps with commerce tools already have robust ad networks.
Report
| Dec 13, 2023
Social commerce trends and capabilities dovetail with new search behaviors. Social platforms are becoming more shoppable; TikTok Shop made its US debut in September 2023, while in November Meta inked a deal with Amazon that lets users buy products from the retailer within Facebook and Instagram.
Report
| Feb 20, 2024
Spending on sponsored content will rise 3.5 times faster than social ad spending will this year. Social ad spending, including YouTube, still dwarfs influencer marketing spending, at $83.72 billion versus $5.14 billion in 2023, per our forecasts. But the different spending patterns are a clear indication that creators aren’t tied to social media. The trend holds true on every platform, as marketers continue to shift more budget into influencer marketing, particularly video.
Article
| Sep 8, 2023
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Article
| Sep 7, 2023
TikTok made a big push into social commerce in the UK in late 2021 with TikTok Shop and live shopping events, but uptake was lukewarm. Social commerce remains an important part of the company’s UK strategy, though, and select sellers are beta testing the latest version of its Shop product. Social commerce has been a slow burner in the UK, but there are signs that users are willing to buy.
Report
| Jul 25, 2023
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
Article
| Aug 31, 2023
Social commerce and shoppable media are helping retailers and brands extend their reach. The rise in social commerce is giving mcommerce a boost. In 2023, we forecast social commerce sales will reach $68.92 billion—a 29.8% increase over 2022. Most of those sales will take place on mobile devices: Over 90% of US social network users access social networks via smartphones.
Report
| Aug 31, 2023
Pinterest is one of many platforms currently investing in social commerce. TikTok rolled out TikTok Shop in the US in September. Meta and Snap recently inked partnerships with Amazon that let users shop within their apps, after Pinterest announced a similar deal with the retailer earlier in the year.
Article
| Dec 19, 2023
It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.
Report
| Dec 6, 2021
Social commerce drives a strong share of conversions in several categories. Accessories and furniture and home goods have the highest conversion rates on social media. While social discovery is slightly more common in beauty and clothing, those categories don’t drive as many purchases of new items via social media.
Report
| Nov 6, 2023
As social commerce becomes a significant percentage of digital buyers, the show-stopping argument here is clear for the year. Social media time spent is up, spend on social commerce for buyers up, and total shoppable media buyers is up. Shoppable media isn't just a wave or a trend. It's the new tide of e-commerce and it's here to stay. Marcus Johnson:. Mm-hmm. Very nice, gents.
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| Jan 9, 2024
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| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
In 2023, Pinterest doubled down on social commerce, inking deals with companies like Dotdash Meredith and Amazon to make its platform more shoppable and hosting pop-up events to reach consumers in real life. This year, Pinterest is likely to bring on more brand partners to keep that momentum going, potentially teaming up with retailers like Ikea, which is currently making a push in the US.
Article
| Jan 12, 2024
Though millennials aren’t as open to new platforms as Gen Z, they have adapted to changes like Instagram Reels and social commerce with ease. Gen Xers spend their time on YouTube and Facebook, taking a utilitarian approach to digital channels by adopting digital platforms that make a task faster and easier. They use YouTube for education and entertainment and Facebook for communication with family.
Article
| Feb 5, 2024
Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.
Article
| Oct 6, 2021
YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.
Article
| Oct 21, 2021
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
Article
| Dec 9, 2021
Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey. As the cohort’s top social sites, the platforms provide easy access to user reviews in comments and response videos.
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| Dec 11, 2023
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| Sep 26, 2023
Source: Milieu Insights
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| Sep 26, 2023
Source: Milieu Insights
Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey. As the cohort’s top social sites, the platforms provide easy access to user reviews in comments and response videos.
Article
| Jan 4, 2024