Social commerce fundamentals are strong. Social buyers in Canada have almost doubled in number since TikTok’s launch. There were 5.8 million social buyers in Canada in 2018, and that figure will be 10.5 million this year.
Report
| Sep 18, 2023
TikTok Shop is driving social commerce in the UK. After getting off to a slow start in the UK, TikTok Shop has overtaken Instagram for social purchasing. The platform continues to expand product categories in the UK and is building new partnerships to ramp up onboarding and fulfillment. However, expansion elsewhere in Europe has stalled.
Report
| Apr 18, 2024
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
Article
| Jul 10, 2023
TikTok Shop is driving social commerce sales. Key stat: TikTok Shop sold 68.1% of social shopping gross merchandise value (GMV) in February 2024, per the report. Livestream shopping app Whatnot has captured 31% of GMV, while the combined GMV of Instagram Checkout, Facebook Shop, and Flip App amounted to less than 1%.
Article
| Apr 11, 2024
It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.
Report
| Dec 6, 2021
TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.
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| Aug 19, 2022
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| Oct 26, 2023
Source: CreatorIQ
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| Oct 26, 2023
Source: CreatorIQ
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| Oct 26, 2023
Source: CreatorIQ
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| Oct 26, 2023
Source: CreatorIQ
TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.
Article
| Jul 5, 2023
Influencer marketing once referred to an Instagram power user featuring products in posts resulting in native promotional content. It was a cheaper and more authentic-feeling alternative to celebrity endorsements and paid social ads.
Article
| Sep 22, 2023
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
Social commerce and shoppable media are helping retailers and brands extend their reach. The rise in social commerce is giving mcommerce a boost. In 2023, we forecast social commerce sales will reach $68.92 billion—a 29.8% increase over 2022. Most of those sales will take place on mobile devices: Over 90% of US social network users access social networks via smartphones.
Report
| Aug 31, 2023
Social commerce is gaining ground. There will be 17.5 million UK social buyers in 2024, up from 16.7 million in 2023, per our forecast. More than a third of 18- to 34-year-olds have purchased beauty products via social media in the past 12 months, per our survey with Toluna, compared with an average of 17.3% across UK beauty shoppers. TikTok is the seventh-biggest beauty retailer in the UK.
Report
| Apr 8, 2024
TikTok made a big push into social commerce in the UK in late 2021 with TikTok Shop and live shopping events, but uptake was lukewarm. Social commerce remains an important part of the company’s UK strategy, though, and select sellers are beta testing the latest version of its Shop product. Social commerce has been a slow burner in the UK, but there are signs that users are willing to buy.
Report
| Jul 25, 2023
TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.
Article
| Jun 16, 2023
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
Article
| Dec 9, 2021
Social commerce drives a strong share of conversions in several categories. Accessories and furniture and home goods have the highest conversion rates on social media. While social discovery is slightly more common in beauty and clothing, those categories don’t drive as many purchases of new items via social media.
Report
| Nov 6, 2023
US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast.
Article
| Sep 18, 2023
Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey. As the cohort’s top social sites, the platforms provide easy access to user reviews in comments and response videos.
Report
| Dec 11, 2023
A multidimensional influencer strategy calls for the integration of affiliates and ambassadors. However, it also begs the question: How can marketers effectively work with influencers in the affiliate channel?
Article
| Sep 15, 2023
Pinterest’s shopping strategy addresses many social commerce pain points: But sluggish user growth may hinder its ability to increase its share of the market.
Article
| Feb 8, 2023
Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.
Article
| Mar 28, 2022
As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.
Article
| Feb 3, 2022