US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.
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| Sep 25, 2023
Article
| Feb 12, 2024
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| Mar 28, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Article
| Feb 5, 2024
Gen Zers and young millennials are the most likely to splurge on beauty in 2024—but their path to purchase is anything but straightforward.
Report
| Apr 8, 2024
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| Sep 26, 2023
Source: Milieu Insights
Chart
| Sep 26, 2023
Source: Milieu Insights
The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
Report
| Jan 10, 2024
It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.
Article
| Jan 30, 2024
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Audio
| Aug 24, 2023
To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.
Article
| Feb 9, 2024
UK consumers’ hearty appetite for ecommerce hasn’t extended to social shopping. But there is strong potential for growth as TikTok triggers a new wave of community-driven commerce.
Report
| Nov 3, 2022
Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.
Article
| Feb 13, 2024
What is shoppable media and which formats have the most potential?
Report
| Feb 2, 2024
Social media marketing will remain effective for brands on platforms where social connection, not news, is the primary driver of usage. Twitter might be the single most negatively affected platform. Its feed is more closely tied to news than any other, as journalists rely on it for posting articles and for generating discussion around breaking news.
Report
| May 9, 2023
In 2024, social will move from being a siloed, ancillary tactic to a core part of the marketing mix. And as more companies recognize the value of culture and community in driving conversions, creators will also shape more marketing plans.
Article
| Jan 12, 2024
Which platforms are Gen Z’s top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.
Report
| Sep 25, 2023
Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
Report
| Jan 31, 2024
Social media’s relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.
Report
| Feb 16, 2024
In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.
Report
| Dec 8, 2023
The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more.
Article
| Jan 24, 2024
Consumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.
Report
| Apr 26, 2024
According to a Capterra survey published in March, over 80% of US marketers who use TikTok believe a TikTok ban would have a moderate to significant impact on achieving their companies’ social media marketing or advertising objectives. As worldwide ad spending on TikTok continues to grow fast, global and international marketers shouldn’t wait to get their backup plans in place.
Report
| Apr 12, 2023
Gen Zers’ habits diverge from other generations’ in the early stages of the customer journey. Our inaugural survey of banking consumers in Canada spotlights the differences to help banks drive conversions.
Report
| Jan 25, 2024
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC.
With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Article
| Jan 2, 2024