This milestone—a tally of media time using smartphones and tablets—will be reached in 2023. That’s more than double the amount of time consuming media on desktop and laptop and well ahead of time with TV. Mobile time reflects heavy media multitasking. At 3:50 daily, mobile time with media far outpaces the 1:51 from desktop and laptop and the 2:45 from TV.
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| Jun 2, 2023
It does not include ads delivered to non-TV devices like computers, phones, or tablets. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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| Nov 8, 2023
I guess it's phones, tablets, refrigerators perhaps. So, make sure you are looking at everything. Check out Nielsen's Upfronts/Newfronts guide for the full picture. You can get that at nielsen.com. It's right on the homepage. Evelyn Mitchell-Wolf:. Funneling people away from The New York Times websites, which makes ad revenue harder to generate.
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| Mar 18, 2024
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| Oct 18, 2023
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| Oct 12, 2023
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B2B digital advertising may appear on desktop/laptop computers, mobile phones, tablets, and other internet-connected devices and includes all the various formats of advertising on those platforms; it also includes ads on social media, such as Facebook’s News Feed Ads and LinkedIn’s Sponsored Content. Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.
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| Aug 30, 2023
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| Feb 28, 2024
Source: Precise TV
YouTube plays a major role in both entertainment and product discovery among Gen Alpha. 54% of Gen Alpha kids have their own tablets, where they watch streaming video content from YouTube, Disney+, and Netflix, per a Morning Consult survey as reported by Insider.
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| Nov 14, 2023
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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Source: Insider Intelligence | eMarketer