Data from the FDIC, NCUA, and the Office of the Comptroller of the Currency (OCC) on outcomes of initiatives targeting the underserved would also have value for banks.

For 2024, MNTN expects technological advancements to continue refining CTV’s targeting capabilities and driving even better performance—and no advertiser will want to be left behind.

The proposed modification aims to prevent Meta from targeting ads to minors, a move Meta argues should be decided by a federal judge and not unilaterally imposed by the FTC. In pushing to postpone further FTC action, Meta is citing "irreparable harm" and a lack of federal court procedural protections.

There were spirited discussions around balancing data privacy priorities with the need for intelligent targeting and measurement once third-party cookies go away. Speaking of which: A number of attendees asked us if Google might delay the deprecation of third-party cookies again and if the industry is ready. Our answers: Don’t count on it, and some players are but some are quite behind.

Although lower than the 72% focusing on mid-funnel goals and the 64% targeting upper-funnel goals, it shows CTV ads are part of a full-funnel strategy. Live sports, in particular, are a good place to push potential conversions because of how engaged the audience is, with 46% of live sports advertisers considering that an advantage of the channel, per The Trade Desk.

Marketers would like AI support for targeting specific regions or geographies. For example, it could give simple prompts to ensure compliance. Complex processes like procuring tools or services are a hidden time sink for marketers. AI automation of tasks like legal and privacy inquiries could expedite tasks. Important considerations for using AI in email marketing.

But I'm already seeing a shift towards a cookie targeting in terms of contextual, 95% of advertisers place at least some priority on finding solutions for a cookie-less future. And over 66% believe that contextual targeting will be more important in a cookie less environment. So the trend is growing.

That means even as Apple expands its AI ad targeting capabilities, iPhone users may not actually see those App Store ads. Apple is responsible for a large share of the devices on which people search the web. The company surpassed 2 billion active devices in 2023, and brought in $96.46 billion in net product sales in Q4 2023.

More like this:. 5 charts on marketing data, targeting, and measurement for 2024. What’s on ad executives’ minds as they hit the home stretch toward ID deprecation? Advertising still looking for ingredient to replace cookies. Identity Resolution H2 2023 (Insider Intelligence subscription required).

TikTok doesn’t offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they’d like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries. Like TikTok, Instagram doesn’t offer keyword targeting, and these ads are not offered as a standalone format. Takeaways.

Some automation may be involved in planning DOOH campaigns, but we only include automation with its basis in data-driven targeting and measurement in our definition—that is, within the mechanics of buying and selling inventory. This is not restricted to RTB, though. A multichannel approach is the next step for programmatic campaigns.

Assess the obstacles to targeting ads. Recognize where consumers care most about privacy. More like this:. Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. The most commonly reported cybersecurity threats facing consumers. Privacy Legislation and Regulation Explainer (Insider Intelligence subscription required). A marketer’s guide to emerging identity solutions.

Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.

Starbucks is conducting a pilot with Gopuff, targeting overnight orders between 5:00pm and 5:00am. The program offers delivery in about 30 minutes, using Starbucks-trained baristas to prepare drinks and food inside Gopuff micro fulfillment centers. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Large platforms with a lot of first-party consumer data, like Google and Meta, will attract more scrutiny as privacy-centric targeting and measurement solutions take center stage. As a result, they may be subject to new legal obligations that could somewhat level the playing field when it comes to targeting capabilities—for better or worse.

Instead of offering a blanket discount to all shoppers, consider targeting those that regularly shop certain products or categories. Or maybe use a coupon to entice a shopper to trade up in size or price point. 3. Loud budgeting is for the average consumer. Celebrity endorsement is one of the oldest marketing tricks in the book.

Stitch Fix is focused on targeting consumers that are likely to become high-lifetime value customers, said CFO David Aufderhaar. Not only did active users decline in Q2, net revenue per active client decreased 3 YoY%. Stitch Fix has struggled with subscription fatigue, increased competition, and challenges with its stylists, including laying off 1,400 in California in 2020.

Typically, CTV CPMs range between $20 and $30, though they can go higher depending on content quality, exclusivity arrangements, and targeting parameters. For impressions and CPMs data on major streaming services, please subscribe to our Industry KPIs. The rate that streaming services convert new users to advertising plans also varies considerably.

With its breadth of shoppers’ data, Walmart will be able to offer CTV advertisers powerful targeting abilities. 2. Amazon. Why: Amazon’s new generative AI-powered shopping assistant, Rufus, is its latest attempt to help customers make more informed purchases. Rufus answers product questions, offers recommendations, and assists with comparisons through a conversational chatbot. What’s interesting:.

This highlights TikTok's importance for businesses targeting these demographics. TikTok is not limited to a specific niche; it has become a go-to platform for a wide range of topics. From cooking recipes, favored 29% more by Gen Z than millennials, to music, DIY ideas, fashion, and more, TikTok caters to a diverse set of interests.

In addition, 37% of US brands and agencies say their greatest concern or challenge for media investments in 2024 is having enough first-party data for targeting, activation, etc., per a November 2023 report from the Interactive Advertising Bureau. By leveraging loyalty programs, brands can collect first- and zero-party data.

You're talking about where are they concentrated as well, which is something to think about when thinking about a campaign targeting a group. Marcus Johnson:. Yes, and I want to talk about by state in a second, but just to zoom out again, this is a lot of people, like 63 million people.

Advertisers increasingly favor closed and private ecosystems for their curated inventory and access to data for targeting and measurement. Walled gardens are also losing share. They still represent the majority of programmatic display ad spending, but the duopoly’s market dominance is slipping, and retail media can’t pick up the slack—yet. Connected TV (CTV) is driving programmatic growth.

“Diversify your spend across different channels, especially at a time when CPMs are relatively affordable and there are targeting and personalization options to take advantage of,” Goldman said. The digital shift: Social search fuels product discovery. Five years ago, paid search strategy was completely Google-dominated, focusing mostly on the lower-funnel buying journey.

More like this:. 3 generative AI lessons B2B marketers should consider in 2024. 5 charts on marketing data, targeting, and measurement for 2024. Email marketing is the most impactful channel for B2B marketers. 3 growth areas for generative AI, according to digital experts. Methodology: Data is from the November 2023 Sagefrog Marketing Group "17th Edition: 2024 B2B Marketing Mix Report."