Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

Just one in three teens has access to a bank account, which means over 1.32 billion Gen Alpha children have not yet started their banking journeys. This digitally native generation’s online behavior isn’t very different from their predecessors’—they lurk online, seeking bite-sized content, listen to podcasts regularly, and are looking for trusted content creators.

These figures don’t even include teens. Our time spent forecasts only consider usage among adults. In the US, the 4-to-18 age group spent an average of 113 minutes per day on TikTok in 2022, according to a study of online and mobile device habits by parental controls maker Qustodio. That’s more than double the 52 minutes we estimate US adult TikTok users spent per day. Meta’s share is shrinking.

Some 93% of US teens say they use YouTube, the top platform among the demographic, ahead of TikTok, Snapchat, and Instagram, per December 2023 Pew Research. A quarter of US internet users watch creator- or influencer-led livestreams on YouTube, more than TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), according to April 2023 The Influencer Marketing Factory data.

Among teens, there are various social platforms being used on a daily basis: YouTube leads, but the gaps between TikTok, Snapchat, and Instagram are narrower, according to an October 2023 survey from the Pew Research Center. Brands are looking beyond TikTok amid another potential ban.

Tapestry brings its D2C and wholesale teams together to create a consistent brand experience across channels, while Hollister enables teens to fill their carts and send to a parent for purchase. Instacart and eBay find ways to offer customers more value.

According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.

On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our “Headlines” segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In “Story by Numbers,” the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in “For Argument’s Sake,” host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.

Gen Alpha is still a nascent generation, but technology is already a constant in their lives: 36.0 million US children are active internet users, exceeding teen internet users by 11.4 million, per our forecast. This is the data you need to understand the future Gen Alpha.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.

While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.

Share2Pay lets teen shoppers send their shopping carts to their parents to check out, reducing cart abandonment.

Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.

About 1 in 3 Hispanic teens say they’re almost constantly on TikTok (followed by YouTube and Snapchat), per Pew Research Center. Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey.

But all age groups have a sizable share, even young children and teenagers who watch freely available videos in many school curriculums. The ranking of top VOD platforms in Canada remains unchanged. It’s been that way since Netflix made the SVOD category legitimate and since YouTube made AVOD an effective ad channel. Our latest forecasts show:.

The suit says, "Children and adolescents are especially susceptible to harm because their brains are not fully developed. In responses to the filing, the tech companies said they have and continue to develop and implement policies and controls emphasizing user safety.

Teenage girls control the market so it makes sense to me. Sky Canaves:. And younger. My daughter's not on social media at all, but my mother has taken her to Sephora and I have also taken her to Sephora, and now it's a fun place for her. Sara Lebow:. Carina, why don't you tell us the next way social media trends have influenced products and marketing. Carina Perkins:. Sure.

And like even if you think a US Hispanic adult is operating on a platform, it's more likely that their adult child, not even an adult, their teenage child is running their account. Marcus Johnson:. Hey, gang. It's Monday, April 8th. Paola, Matteo, and listeners, welcome to the Behind the Numbers daily, an eMarketer podcast, made possible by Walmart Connect. I'm Marcus. Today I'm joined by two people.

Most US adults blame social for teens’ poor mental health. About one-fifth of US adults said social media is “completely” responsible for rising depression among teens, and another third said social is “mostly” responsible, according to a February 2023 poll by YouGov. Just 12% of US adults said social plays no role in the highest depression rates ever recorded. Teens’ relationship to social?