Chart
| Mar 13, 2022
Source: MediaPost Communications; iSpot.tv
Chart
| Nov 4, 2021
Source: MediaPost Communications; iSpot.tv
Chart
| Jun 16, 2022
Source: BIA/Kelsey
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| Sep 22, 2022
Source: BIA/Kelsey
Chart
| Mar 13, 2022
Source: MediaPost Communications; iSpot.tv
The 2024–2025 upfronts and NewFronts promise to be interesting. This year’s planning season will showcase the interplay between consumer preferences and TV viewing habits, underscoring the urgency for industry-wide innovation and flexibility.
Article
| Feb 22, 2024
In her quest to keep traditional TV ad dollars flowing, Yaccarino was outspoken about the dangers of social media content to brands, and she must now persuade advertisers that her warnings were overblown. Our Take: A new CEO was the only path forward for the company, as we noted in our Twitter 6 Months After Musk report.
Report
| May 18, 2023
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Audio
| Feb 16, 2024
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Audio
| Feb 9, 2024
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Article
| Feb 6, 2024
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Feb 2, 2024
On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Feb 1, 2024
Chart
| Mar 1, 2024
Source: EMARKETER
The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
Article
| Jan 25, 2024
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024
The gap between digital and TV ad spending will continue to widen. Linear TV will now take a backseat to digital in five of the six markets we cover as the second-most-popular ad medium. Peru will be the only exception this year, but digital outlays will overtake TV by the end of 2025. A return to normalcy will fuel a boom in OOH advertising.
Report
| May 10, 2023
Chart
| Feb 15, 2024
Source: InfoAdex
Chart
| Feb 15, 2024
Source: InfoAdex
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Audio
| Jan 12, 2024
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
Article
| Jan 10, 2024
As 2023 comes to an end, this is the data you need to kick-start 2024.
Article
| Dec 26, 2023
Traditional TV ad spending will be its lowest in a dozen years. TV advertising produced moderate growth in the post-shock rebound years of 2021 and 2022, but that story has dissipated. With no major elections or Olympics this year, the outlook is almost as bad as it has ever been. Over $5 billion in ads will disappear from TV this year.
Report
| May 5, 2023
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
Article
| Dec 21, 2023
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
Chart
| Mar 1, 2023
Source: eMarketer