Article
| Apr 8, 2024
Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.
Article
| Apr 8, 2024
Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai’s The Comeback of the Mall in 2024 report.
Article
| Apr 8, 2024
Aldi opened more US stores in 2022 and 2023 than any other grocery chain, according to February 2024 data from JLL and RetailStat.
Article
| Apr 8, 2024
Gen Zers and young millennials are the most likely to splurge on beauty in 2024—but their path to purchase is anything but straightforward.
Report
| Apr 8, 2024
Amazon is ditching Just Walk Out in favor of Dash Carts. Not only will the move satisfy customers’ desire for familiar technology, but it’s also creating more ad inventory. Walmart Connect also emphasized its in-store retail media potential last week, with a focus on expanding familiar strategies like sampling and TV screens. This back-to-basics approach might spark more in-store retail media ad spend.
Article
| Apr 8, 2024
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Article
| Apr 8, 2024
Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now.
Article
| Apr 8, 2024
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Audio
| Apr 8, 2024
Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.
Report
| Apr 5, 2024
For a fee, the bank’s new media solutions team will let retailers target customers based on spending habits.
Article
| Apr 5, 2024
US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana.
Article
| Apr 5, 2024
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
Audio
| Apr 5, 2024
After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon’s ability to gain market share.
Article
| Apr 5, 2024
Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.
Article
| Apr 5, 2024
Chart
| Apr 5, 2024
Source: CivicScience
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
Article
| Apr 4, 2024
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Audio
| Apr 4, 2024
A rebrand can be intensive, but guiding principles like establishing clear goals and metrics from the start will help teams measure success. Gathering customer feedback is another essential step to managing a rebrand.
Article
| Apr 4, 2024
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
Article
| Apr 4, 2024
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
Article
| Apr 4, 2024
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Article
| Apr 4, 2024
Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.
Article
| Apr 4, 2024
Chart
| Apr 4, 2024
Source: NielsenIQ