Today, CTV devices reach 75% of people ages two and older, according to Nielsen’s Q2 2023 National TV Panel. That’s up from just 58% at the start of 2020. The penetration of smart TVs, which often come with pre-installed apps that provide direct access to streaming content, is also nearing ubiquity: More than 70% homes now own a smart TV.
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| Feb 23, 2024
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| Sep 27, 2023
Source: Insider Intelligence | eMarketer
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| Sep 27, 2023
Source: Insider Intelligence | eMarketer
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| Sep 25, 2023
Source: CivicScience
Few creators have successfully crossed over to scripted TV content on bigger screens, but there is consumer interest for it: Nearly two-thirds of US adults ages 18 to 24 and roughly half of those ages 25 to 34 were likely to watch a scripted TV show or movie featuring their favorite creator, per an August 2023 CivicScience survey. Creators are also establishing their own media entities.
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| Sep 1, 2023
However, usage overindexed among millennials ages 25 to 34 and Brazil’s most affluent and better-educated consumers. Note: There are no age restrictions for using Pix. Anyone with a Brazilian bank or payment account can send and receive money as much or as little as they’d like.
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| Feb 9, 2024
Owning it: Which age group has the highest penetration of cryptocurrency ownership in the US? A) 18–24. B) 25–34. C) 35–44. D) 45–54. E) 55–64. F) 65+. The highest penetration of cryptocurrency owners in the US is between the ages of 35 and 44, according to our forecast, at 19.1%. Those ages 25 to 34 come in a close second at 18.3%. May 17, 2023.
Article
| Apr 15, 2024
By the numbers: In 2024, US adults ages 25 to 34 will make up the largest cohort of social buyers by age at 23.1%, according to our forecast. 4. Expand your payment options. Case study: MAC Cosmetics was also looking to expand to younger consumers, Gen Z in particular, but recognized those shoppers are often more limited by budget. Rakuten advertising saw potential in BNPL, said Chin.
Article
| Nov 2, 2023
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Article
| Nov 19, 2021
This decrease was most prominent among respondents ages 45 to 54 and 25 to 34—the latter being Latin America’s most penetrated and opportune digital buyer cohort. Respondents ages 16 to 24 were most likely to pay attention to sponsored product ads. Younger consumers tend to have shorter attention spans than older ones.
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| Dec 4, 2023
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| Sep 14, 2023
Source: EY
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| Sep 14, 2023
Source: EY
TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.
Article
| Sep 25, 2023
Nearly a quarter (24%) of UK consumers ages 25 to 34 said they prefer buying products online and picking them up in-store over any other method, per a June 2022 Appinio survey. That tallies with a Capgemini study published in January 2022, which found 33% of consumers ages 25 to 40 worldwide expected to have a high level of interactions with click and collect—the highest percentage of any age group.
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| May 2, 2023
Millennials and older Gen Zers (those ages 25 to 34) will make up the largest share of digital gamers this year. That share will remain steady at around 17% throughout our forecast period. This cohort grew up with online gaming and has taken the habit into adulthood. The ranks of Gen Z and female digital gamers are growing quickly.
Report
| Apr 21, 2023
The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.
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| Feb 27, 2023
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| Aug 22, 2022
Source: Edison Research; Westwood One
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| Aug 15, 2023
Source: CivicScience
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| Aug 15, 2023
Source: CivicScience
Indeed, 55% of millennials ages 25 to 34 said they value ESG commitments from their employer, per KPMG polling from October 2022. Gen X sits at the intersection of disposable income and digitalness. Often overlooked, this cohort is digital enough and, more important, financially solvent enough that marketers really should invest time and energy into reaching them.
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| Mar 29, 2023
Age demographics (18–24, 25–34, 35–44, 45–54, and 55+). Gender. Language. Device type and device price (the latter is based on estimates). Interests and Behaviors. The Interests and Behaviors filter provides additional targeting capabilities to look at:. Ad interest categories (like apparel and accessories, apps, and baby, beauty, and personal care).
Article
| Nov 21, 2022
Response rates were fairly similar across all age groups, but those ages 45 to 54 had streamed foreign-language content more than any other cohort, at 92.9%. Dubbing wins out over subtitles. Viewers ages 55 and older were most likely to watch dubbed content, while those ages 25 to 34 had a nearly even split between dubbing and subtitles.
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| Apr 20, 2023
For advertisers targeting adults, Instagram’s sweet spot is 25 to 54; it will have nearly 30 million more users in that age band than its rival will this year. Another factor to remember is that Meta’s ad targeting and measurement capabilities are still leagues ahead of TikTok’s. Twitter is in deep trouble, but text-based communication isn’t.
Report
| Jul 6, 2023
GenAI use will increase across generations but will continue to skew young. The core age cohorts for AI use are 18 to 24 and 25 to 34. Both will hit around 54% penetration in 2025 (from a current 35.7% and 35.4% penetration, respectively). To see the full forecast, click here. Men outnumber women in using genAI.
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| Jul 20, 2023
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| Jun 21, 2023
Source: Insider Intelligence | eMarketer