As the tech develops and sees more widespread adoption, there could also be an effect on creative ad agencies, which could lose a significant share of spending to generative AI.

Additionally, top ad agencies like GroupM and Omnicom have not advised clients to pull back TikTok spending, per Financial Times reporting. Shrugging it off: TikTok’s still-strong user growth and positive perception among younger people means brands can feel relatively confident that they won’t face any backlash for advertising on the app.

The world’s biggest ad agency is going all in on AI with Nvidia’s help. Hands-on with Google’s new Search Generative Experience. Adobe, Google, and more add AI features as martech landscape prepares to be upended. ChatGPT plug-ins will transform how consumers interact with brands online. Yesterday’s Chart of the Day: Secure the bag.

There are three potential outcomes, according to November 2022 research from Deloitte commissioned by the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), and the Coalition for Innovative Media Measurement (CIMM):. We end up with one primary currency.

The future of ad-dependent work: Publishing joins several industries feeling the burn of the ad downturn, from tech giants like Meta to ad agencies themselves.

elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad

Ad agencies will spend 53% more on CTVs in 2022 than they did in 2021, per Advertiser Perceptions. We forecast CTV ad spending to total $18.89 billion this year and $38.83 billion by 2026—though recent attribution scandals could have a cooling effect. Despite its origins as a website and its evolution into a mobile app, more Americans are choosing to watch YouTube on TV screens.

elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad

In his current role, he develops and nurtures strategic alliances with global systems integrators, major business consultancies, marketing service providers, and advertising agencies, collaborating with these partners to implement and service industry-leading CDP software. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for Southeast Asia ad spending can be found in this report’s accompanying spreadsheet. Ad Spending in Southeast Asia Will Rebound After a Pandemic Dent.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for social users in Canada can be found in this report’s accompanying spreadsheet. How Is Social Network Usage Changing in Canada in 2022?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for worldwide ad spending can be found in this report’s accompanying spreadsheet. How Has Worldwide Ad Spending Changed This Year and What’s Coming?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Impact of the Ukraine Conflict and Market Instability. The forecasts and trend analyses in this report collection take into account the economic effects of the Russia-Ukraine war.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers, and other industry leaders covering these companies. Our complete estimates for social network users in Europe can be found in this report’s accompanying spreadsheet. How Is Social Network Usage Changing in Europe in 2022?

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for worldwide ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Purpose is more likely to be a tiebreaker, according to Drew Train, co-founder and CEO of Oberland, which bills itself as a purpose-driven advertising agency. “If you’ve got a cause partnership on your box and your competitor doesn’t, and you taste pretty much the same and your price is the same, it might break the tie,” Train said. Worker well-being is consumers’ biggest concern.

Estimates are also based on eMarketer interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders. Our complete estimates for digital ad spending in the US by industry can be found in this report’s accompanying spreadsheet. Entertainment Aggressively Spends Ad Dollars as Media Continues Its Cautious Approach.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for US ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Canada ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Impact of the Ukraine Conflict and Market Instability. The forecasts and trend analyses in this report collection take into account the economic effects of the Russia-Ukraine war.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for China ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

I think if you work at an ad agency, you have a very different idea about this. Agencies are paid to embrace change and to be excited about change, and so when a reporter sticks a microphone in their face are going to say that they're excited about this, but in doing prep for this episode, one of the articles that I looked at was something written by Patrick Coffee in the Journal.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Latin America ad spending can be found in this report’s accompanying spreadsheet. Impact of the Ukraine Conflict and Market Instability.

The biggest development in OOH to keep an eye on over the next year is how the technology used in creating OOH ads keeps evolving, according to Keri Weber, OOH group director at ad agency TRG. In recent years, outdoor advertisers have experimented with drones and 3D executions.

Ad agencies are having to rethink their historic focus on creative. Major marketers like auto manufacturers are pulling back on TV ad spending and diverting it to customer experience (CX), which is prompting advertisers to change their hiring strategies.