Apparel, accessories, books, games, and more were part of its wider “Más Que” (“More Than”) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3. Consider relevant charitable initiatives. Strengthen the brand’s commitment to positive, meaningful change by supporting a social cause.

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

Zalando is piloting a ChatGPT-powered virtual fashion assistant designed to help customers navigate its product range using their own words or fashion terms. Coca-Cola is using ChatGPT and Dall-E 3 to create personalized ad copy, images, and targeted messaging, as well as exploring how generative AI (genAI) can improve its business operations and capabilities.

Soles4souls, for example, is a nonprofit that partners with retailers to receive, refurbish, and redistribute used shoes to people in need. Use more than buzzwords: Support your eco-claims with facts and figures. “Data is vital to proving that you are acting in the best interest of the climate and of people,” our analyst Sara Lebow said.

Uniqlo puts out Lifewear magazine twice a year, which showcases its clothing and contains articles on lifestyle and culture around the world. Create a recycling program that rewards consumers for returning empty packaging. Kiehl’s customers can return empty products to their stores to earn loyalty points and rewards. This was originally featured in the Retail Daily newsletter.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

Now, with the industry clamoring after a series of reports, the company is moving in historic fashion to increase transparency for advertisers.

However, when it comes to shopping for clothes and shoes, they prefer to browse a bit, particularly online. Brands looking to increase discoverability in channels where consumers prioritize speed must embed chances to find new products throughout the shopping journey without adding more time or complexity to the customer experience. This was originally featured in the Retail Daily newsletter.

The retailer’s first-ever Big Spring Sale will run from March 20 to March 25, with deals on “seasonally relevant items” like outdoor furniture and clothing. Non-Prime members will be able to shop the event, although Prime users will have access to exclusive promotions. Our crystal ball: We forecast back in July 2023 that Amazon might hold a Prime Day event in spring.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Health & personal care and apparel & accessories: Both categories saw solid gains with consumers spending heavily on new clothes and cosmetics as they returned to their offices, ventured out on trips, and engaged in other experiences such as dining out. That helped the health and personal care category’s sales rise an estimated 9.1% and apparel and accessories grow 5.6%.

As apparel retailers grapple with consumers’ pullback in discretionary spending, a few common themes are emerging. Some are refocusing on core consumers while others are experimenting with cutting-edge technologies.

US fashion online resale platform sales will increase 15.8% this year, totaling $14.14 billion, according to our forecast. Sales will continue to grow by double-digit rates through 2026, when they will reach $23.92 billion.

2022 ended with nearly 3.5 times more brands operating resale programs than in 2021, per an analysis by thredUP. And 2023 continues to bring new resale initiatives from major names in fashion, such as H&M, J.Crew, and Kate Spade.

Last November saw Amazon’s two Style clothing stores shutter, including one in Los Angeles and one in Columbus, Ohio. The stores had integrations with the Amazon app, where customers could send an item to the fitting room without having to sift through clothing racks. “The idea that consumers want to have a more tech-enabled experience is new—but execution matters,” our analyst Suzy Davidkhanian said.

While retail as a whole is looking for ways to deploy generative AI to support operations and enhance customer experience, fashion ecommerce is likely to see some of the biggest impacts.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

It’s easier than ever to find fashion resale online: The latest example of that is Rent the Runway’s new storefront on Amazon Fashion.

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

Fashion resale surged during the pandemic under a unique set of circumstances.

As classrooms fill up, we’re checking the trends on children’s apparel.

The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.

It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.