Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 14, 2023
Source: Insider Intelligence | eMarketer
Our updated forecast for podcast listeners across 14 countries: the US, Canada, the UK, France, Germany, Italy, Spain, Australia, China, Japan, South Korea, Argentina, Brazil, and Mexico. Also included are aggregated estimates for North America, Latin America, and Western Europe.
Report
| Nov 8, 2022
New markets: A considerable part of Spotify’s growth has come from markets outside the US, especially in Argentina and China. The share of users coming from the rest of the world has grown from 15% to over 30% in the last four years.
Article
| Aug 18, 2023
Chart
| Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Chart
| Jun 10, 2023
Source: Zuban Córdoba y Asociados
Chart
| Jun 10, 2023
Source: Zuban Córdoba y Asociados
Chart
| Jun 10, 2023
Source: Zuban Córdoba y Asociados
And maybe we could just start with you, Matteo, you could kick us off given the state of things in Argentina at the moment and that hyperinflation we were talking about. What's happening? Matteo Ceurvels:. Definitely, Argentina is definitely a separate case altogether, but generally speaking, looking at the region, Latin America is still undergoing double-digit inflationary figures.
Audio
| Jul 31, 2023
Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.
Article
| Jul 27, 2023
Argentina will see the fastest growth in the company’s ecommerce sales, at 31.0% to $8.76 billion. While impressive, this is less than one-third of 2020's 93.6% growth and about 21 percentage points lower than the rate of inflation slated for Argentina this year, per the International Monetary Fund (IMF).
Report
| Aug 16, 2022
Latin America’s digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.
Report
| Jan 11, 2023
Brazil will climb the growth rankings over the coming years, while Argentina will join Mexico near the bottom of the list. Nonetheless, they’ll remain some of the fastest-growing retail ecommerce markets in the world through 2026. By the end of 2026, Brazil will shoot up to the No. 3 spot, Mexico will remain in ninth place, and Argentina will land in seventh.
Report
| Jul 29, 2022
Chart
| Jun 1, 2023
Source: FocusEconomics; International Monetary Fund (IMF); Insider Intelligence
Listeners will grow in the double digits this year in China, Argentina, France, and Germany—China and Argentina are expected to keep up double-digit growth throughout the next two years. 2022 was a fraught year for advertising, with historic channels like TV losing their throne, digital addressability falling to shambles, and regulation upending regular business.
Article
| Dec 29, 2022
Brazil, Mexico, and Argentina will see similar levels of growth in the coming years, but Brazil will lead the pack. By the end of our forecast period, Brazil will have 89.1 million sub OTT users, an extremely large figure that will put the country close to the rarified air of the mega-markets of China, India, and the US.
Report
| Dec 9, 2022
Snapchat will continue to be the least used social network among internet users in Brazil and Argentina. The platform will have flat, single-digit penetration rates in both countries through 2025. However, Snapchat will see user growth in Brazil and Argentina in the latter years of our forecast.
Report
| Jan 18, 2022
Colombia and Argentina will have relatively high proportions of digital ad dollars for the region in 2026, but they will take eighth and ninth place worldwide, respectively. The two countries will come in slightly ahead of Australia, with its 71.5% share, but behind Canada, with 75.1%. Mobile Will Reign Over Ad Spending in Latin America.
Report
| May 18, 2022
While a US-based software engineer working remotely could earn a $199,000 salary, the median salary for senior software engineers in Argentina is $60,000, $76,000 in the Philippines, $81,000 in Brazil and Mexico, and $85,000 in Poland. A tight labor market is making it hard for companies to find software developers.
Article
| Jun 29, 2022
Canada ranks just behind Germany and Argentina. We forecast that 25.1% of children under 12 and 95.7% of 12-to-17-year-olds in the country will use mobile phones this year. The US and Mexico won’t be far behind.
Article
| Apr 27, 2023
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer