Chart
| Nov 8, 2023
Source: SimplicityDX
Chart
| Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
Meta proposes ad-free subscriptions for EU users: A strategic shift ahead of 2024's Digital Services Act, with global implications.
Article
| Oct 6, 2023
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| Nov 6, 2023
Source: Insider Intelligence | eMarketer
Advertising Week New York kicks off next week. Last year, speakers discussed everything from Web3 to connected TV (CTV) to social media. This year, we’ll be watching for updates related to retail media, AI, and social media’s era of transformation.
Article
| Oct 13, 2023
Generative AI speeds and streamlines the process of creating content for brands’ social media accounts. But beware of taking steps that damage consumer trust.
Report
| Mar 20, 2023
Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.
Article
| Oct 10, 2023
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| Nov 2, 2023
Source: Bazaarvoice
Chart
| Oct 31, 2023
Source: CivicScience
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| Oct 30, 2023
Source: Bizrate Insights; Insider Intelligence
Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.
Article
| Sep 28, 2023
TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.
Article
| Sep 25, 2023
The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.
Article
| Oct 2, 2023
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| Oct 26, 2023
Source: Insider Intelligence | eMarketer; Toluna Start
Chart
| Oct 26, 2023
Source: Insider Intelligence; Toluna Start
Chart
| Oct 25, 2023
Source: Search Engine Journal
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
Article
| Sep 20, 2023
The old form of social networking may be dying. But our forecast shows people spend more time on social platforms, so marketers need to be aware of what the new era of social media looks like. Gen Z and TikTok certainly dominate social media headlines, but Meta maintains a stronghold, even as it struggles to make new endeavors like Threads take off.
Article
| Sep 19, 2023
Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members.
Article
| Sep 18, 2023
The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.
Report
| Jan 31, 2023
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
The number of social network users in Europe is still growing. But the relative strength of major platforms is shifting, as Facebook continues to lose market share. Instagram and Snapchat will be the biggest winners in 2023.
Report
| Jan 31, 2023
The UK is seeing stagnant social network user growth. But while reach remains huge, marketers should look at how their target markets are spread across platforms because this is where the real change is happening.
Report
| Jan 30, 2023
On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.
Audio
| Sep 14, 2023