For example, 71% of Gen Zers and millennials would consider buying life or health insurance through a fitness app, versus just 38% of Gen Xers and boomers, per an October 2022 Majesco survey.
Report
| Jun 22, 2023
More than two-thirds (68%) of baby boomers and 64% of Gen Xers will use credit cards, compared with 44% of Gen Z shoppers. Credit card providers have beefed up their rewards offerings ahead of the holidays to capture this volume. American Express added rewards redemption at Amazon checkout for its cash-back cardholders.
Article
| Nov 27, 2023
It helps 37.4% of millennials and Gen Zers become aware of a bank’s products, versus just 16.5% of Gen Xers and baby boomers, per our October 2023 US Banking Consumer Habits survey. And 35% of consumers cited social media as one of the places where they are most receptive to advertising, while just 12% cited financial services websites, per the IAS survey.
Report
| Apr 19, 2024
Empty-nester Gen Xers and baby boomers regularly ditch homeownership for low-maintenance apartments—but people of all ages who can afford to buy a home are choosing not to. What insurers should do next. Establish partnerships with landlords.
Report
| Apr 18, 2024
D) Baby boomers or older (55+). In fact, the only area where adults 55+ have a more positive financial outlook than other age groups is around debt, according to CivicScience. March 19, 2024. Hitting a milestone: Fintech Stripe says it processed how much on its platform in 2023? A) $700 million. B) $900 million. C) $1 trillion. D) $1.5 trillion.
Article
| Apr 15, 2024
Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and baby boomers, per new research by First Insights shared exclusively with Insider Intelligence. But that doesn’t mean they’re immune to deals.
Article
| Nov 14, 2023
Baby boomers are still focused on the in-store experience. Over 4 in 10 (41%) of UK consumers ages 59 to 77 would like to see retailers invest in technology for personalized service in stores, versus the all-ages average of 35%. In contrast, just 27% of boomers want to see investments online, versus 36% overall, per Klarna.
Report
| Jun 15, 2023
The insight: Gen Z consumers are 44% more likely to increase their spending this holiday season when compared with millennials, Gen Xers, and Baby Boomers, per new research by First Insight shared exclusively with Insider Intelligence. Thirty-six percent of Gen Zs plan to spend more this year, compared with 31% of millennials, 21% of Gen Xers, and 16% of Baby Boomers.
Article
| Nov 9, 2023
Baby boomers aren’t keeping up in terms of time spent. They’re the only generation in which more than half of the population doesn’t play video games at all, per Morning Consult. There’s not much positive change on the horizon either, as growth rates for boomer gamers overall will be in the negatives through 2027, per our forecast. Mobile continues to be the dominant medium for gaming.
Report
| Apr 21, 2023
YouTube and Facebook can help boost ownership among boomers. Boomers are prime candidates for individual life insurance options. As the youngest segment of the cohort nears retirement age, many will lose group life insurance. It is crucial for insurers to transition boomers to individual options and tap in to the 30.8 million nonowners.
Report
| Mar 27, 2023
Baby boomers, meanwhile, are trending back away from digital. Gen X, on the other hand, is digital, solvent, and worth targeting digitally. The pandemic bump is over; boomers are less likely to be in digital environments. Three years ago, baby boomers were forced to confront their digital fears and live much more of their lives online.
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| Mar 29, 2023
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| Feb 1, 2023
Source: Insider Intelligence
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| Jun 1, 2022
Source: Insider Intelligence; IPUMS USA (Integrated Public Use Microdata Series)
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| Feb 1, 2022
Source: Insider Intelligence
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| Dec 1, 2021
Source: Press Ganey
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| Nov 5, 2021
Source: CMI Media
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| Nov 5, 2021
Source: CMI Media
There is minor differentiation across age groups younger than baby boomers (ages 58 to 65) in terms of which US digital gamers have watched esports, according to a November 2022 survey from Comscore Inc. This differs from digital gamers overall—younger demographic cohorts are more likely to be gamers, according to our estimates. Millennials remain the core demographic.
Report
| May 24, 2023
They worked together to find out essentially the life trajectories of baby boomers and millennials and they spoke to 12,000 in the US actually. So it was 6,000 baby boomers, 6,000 millennials, and of course baby boomers clamor for the old days. It's because financially speaking, things were much easier for them back then, so let me give you a couple stats.
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| Nov 17, 2023
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| Apr 2, 2024
Source: EMARKETER
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| Apr 1, 2024
Source: Skift
55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
Article
| Feb 28, 2024
They skew younger, but there are older folks using TikTok, 75% of Gen Z smartphone people using the app, 50% of millennials and 15 to 20% of Gen X and Boomers. But mind, I'll start with you. If it does get banned, what does a TikTok-less America look like? Minda Smiley:. Yeah, I mean, I guess it depends on who you're talking to.
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| Mar 26, 2024
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| Mar 29, 2024
Source: Leger
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| Mar 20, 2024
Source: Deloitte