This has been true since the Quest 2 was first released under the Oculus branding in late 2020—and even in Q4 2022, following a cost hike and the release of the competitively priced Pico 4. Meta will release several new Quest models over the next two years. Quest 2’s successor, Quest 3, will arrive later this year, according to a February report by the Verge.
Report
| Apr 13, 2023
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
Moreover, only 9% of YouTube users said they weren’t sure if they’d used Shorts—indicating YouTube has done a good job of branding the format with its users. However, Shorts are a departure from YouTube’s horizontal long-form videos, the number of ad options is few, and creators haven’t fully committed. TikTok still has a scroll-time advantage.
Report
| Apr 28, 2023
The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Report
| May 11, 2023
But I also think that this company has been one of the clumsiest and most impulsive in terms of how it approaches streaming business, in terms of branding, in terms of content investments, in terms of decisions made to cut movies that were already made, and just a lot of whiplash shutting down CNN+. Right down the line, this company has, I think, taken a lot of missteps.
Audio
| Nov 28, 2023
When you're just branding something, like Nissan has a new automobile, I just want you to be aware of it and show how sexy our brand is, you're not going to just chuck that into your Amazon cart. That's just more for generating awareness. Carina Perkins:. It depends on the categories, right? If it's a kind of impulse purchase, then that's infinitely more shoppable than a car. Marcus Johnson:.
Audio
| Feb 23, 2024
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Article
| Nov 9, 2023
Chart
| Dec 6, 2023
Source: WARC
This is supposed to be the most expensive advertising, the biggest branding, and even that is filled with BS. So the FTC enforces truth in advertising because it's assumed that otherwise, advertisers will lie as much as they possibly can and they have to have regulation against them to enforce them to be honest. So truth in advertising has become an oxymoron and I don't see why that's going to change.
Audio
| Feb 2, 2024
And inside of Android and Google's various surfaces, and YouTube especially, it's going to be Gemini and whatever they wind up branding that as, Gemini and Bard, rather. And so, you think essentially about the... Almost every major operating system we use has some sort of internal search capability already.
Audio
| Mar 1, 2024
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
Audio
| Nov 2, 2023
Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.
Article
| Nov 1, 2023
Chart
| Nov 29, 2023
Source: McKinsey & Company; Business of Fashion
In its first rebrand in 14 years, Pepsi unveiled a new logo and color palette to be seen on shelves in North America this fall, marking the brand’s 125th anniversary. While the revamp nods to Pepsi’s nostalgia, it pushes into what Todd Kaplan, Pepsi’s CMO, said is an increasingly “phygital” world, where consumers engage with brands both in-store and online.
Article
| Oct 27, 2023
Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.
Report
| Apr 6, 2023
Outstream video ads, which often play with soundless video in social feeds, are now a go-to format for branding aims. Media buyers may temporarily pause activities on certain platforms for brand safety concerns, but overall, social media is an indispensable pillar of most brand marketing and performance advertising budgets. Twitter’s Troubles Will Shrink Its Audience.
Report
| Jan 25, 2023
They know their audiences and the ins and outs of the platforms better than any brand marketing team. TikTok creators are in particularly high demand, as many brands still struggle to fully grasp what works on the platform. Brands that involve creators in product and brand strategy are smart. Creators not only have a direct line to their audiences, but they also set trends that those audiences follow.
Report
| Mar 22, 2023
Chart
| Nov 20, 2023
Source: YouGov; Integral Ad Science
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023
Breaking with tradition: Retail media CTV ads differ from traditional TV ads because they are “both for branding and performance,” due to the targeting and measurement potential, Lipsman said. TV ads are historically for branding. This is still the case, with acquiring new customers being the leading goal of retailers using CTV (54.4%), according to MNTN.
Article
| Aug 21, 2023
Feature branding and logos subtly to drive brand awareness. Include a call to action to make sure viewers know what they’re being asked to do. 2. Be informative and solution-oriented. “People want to learn from creators,” said Ryan. Some 49% of TikTok viewers agree creators make them want to learn more about the products they are using and the brands they are engaging with, Ryan noted.
Article
| Aug 29, 2023
And Sam Saliba, who was Instagram's global brand marketing lead and is a consultant, says the growing number of AI imagery tools in various apps underlies how using AI interactivity is where social media will go. Jeremy, do you agree? Jeremy Goldman:. I partially agree in the sense that-. Marcus Johnson:. Maybe, it's a maybe. Jeremy Goldman:. Well, yeah. Marcus Johnson:. It's a soft maybe.
Audio
| Nov 13, 2023
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Article
| Oct 17, 2023
The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.
Article
| Oct 16, 2023
Chart
| Nov 16, 2023
Source: Sagefrog Marketing Group